Stedelijk Museum Posters
Upon entering the bright white interior of Amsterdam's Stedelijk Museum, a series of floor-to-ceiling posters that once advertised past exhibitions greets visitors. It's a striking display that shows how the musem has promoted itself, and its shows, to the public since opening in 1895. Though there are a wide variety of designers and artists represented, those who helmed the Stedelijk as director—including Willem Sandberg from 1945 to 1962—and who were in charge of printed matter—like Wim Crouwel from 1963 to 1984—especially helped to create a strong visual identity for the cultural institution.
The building itself is in the process of expanding with an expected grand opening date late next year, and until a climitization system is built in, only pieces that are not damaged easily are able to be shown. As such, these are all individual repreductions of the originals, which are in the permanent collection.
Unfortunately, there are no prints for sale (although I'm sure they could make a killing), but I've snapped a few of my favorites here. Click on through to the slideshow for a taste of graphic design through the ages.
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The Design Museum celebrates the prolific career of the Dutch graphic designer Wim Crouwel in his first UK retrospective. Regarded as one of the leading designers of the twentieth century, Crouwel embraced a new modernity to produce typographic designs that captured the essence of the emerging computer and space age of the early 1960s. This exhibition, spanning over 60 years, will cover Crouwel’s rigorous design approach and key moments in his career including his work for design practice ‘Total Design’, the identity for the Stedelijk Museum, Amsterdam, as well as his iconic poster, print, typography and lesser known exhibition design. The exhibition will also highlight Crouwel’s rigorous design approach exploring his innovative use of grid-based layouts and typographic systems to produce consistently striking asymmetric visuals.
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