Stedelijk Museum Posters

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June 1, 2011

Upon entering the bright white interior of Amsterdam's Stedelijk Museum, a series of floor-to-ceiling posters that once advertised past exhibitions greets visitors. It's a striking display that shows how the musem has promoted itself, and its shows, to the public since opening in 1895. Though there are a wide variety of designers and artists represented, those who helmed the Stedelijk as director—including Willem Sandberg from 1945 to 1962—and who were in charge of printed matter—like Wim Crouwel from 1963 to 1984—especially helped to create a strong visual identity for the cultural institution.

The building itself is in the process of expanding with an expected grand opening date late next year, and until a climitization system is built in, only pieces that are not damaged easily are able to be shown. As such, these are all individual repreductions of the originals, which are in the permanent collection.

Unfortunately, there are no prints for sale (although I'm sure they could make a killing), but I've snapped a few of my favorites here. Click on through to the slideshow for a taste of graphic design through the ages.

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  Wim Crouwel (b. 1928, Groningen). Poster for "Etienne Martin," 1963.  Photo by: Jordan Kushins
    Wim Crouwel (b. 1928, Groningen). Poster for "Etienne Martin," 1963.

    Photo by: Jordan Kushins

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  Willem Sandberg (b. 1897 Amersfoort, d. 1984 Amsterdam). Poster for "Photographie," 1952 and "Rietveld," 1959.  Photo by: Jordan Kushins
    Willem Sandberg (b. 1897 Amersfoort, d. 1984 Amsterdam). Poster for "Photographie," 1952 and "Rietveld," 1959.

    Photo by: Jordan Kushins

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  Piet van der Have (b. Haarlem 1930). Poster for "Dylaby."  Photo by: Jordan Kushins
    Piet van der Have (b. Haarlem 1930). Poster for "Dylaby."

    Photo by: Jordan Kushins

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  Otto Treumann (b. 1919 Fürth, d. 2001 Weesp). Poster for "Vincent van Gogh," 1945.  Photo by: Jordan Kushins
    Otto Treumann (b. 1919 Fürth, d. 2001 Weesp). Poster for "Vincent van Gogh," 1945.

    Photo by: Jordan Kushins

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  Row one, top to bottom:Wim Crouwel (b. 1928 Groningen). Poster for "Kupka," 1928.Wim Crowel. Poster for "Raysse," 1965.i.s.m. Josje Pollmann (b. 1949 Arnhem). Poster for "Op Losse Schroeven," 1969Row two, top to bottom:Wim Crouwel. Poster for "Jonge Engelse Beeldhouwers," 1967.Wim Crouwel. Poster for "Vormgevers," 1968.Wim Crouwel. Poster for "SM Hedendaagse Kunst," 1971.Wim Crouwel. Poster for "Vijftig Jaar Zitten," 1966.  Photo by: Jordan Kushins
    Row one, top to bottom:Wim Crouwel (b. 1928 Groningen). Poster for "Kupka," 1928.Wim Crowel. Poster for "Raysse," 1965.i.s.m. Josje Pollmann (b. 1949 Arnhem). Poster for "Op Losse Schroeven," 1969Row two, top to bottom:Wim Crouwel. Poster for "Jonge Engelse Beeldhouwers," 1967.Wim Crouwel. Poster for "Vormgevers," 1968.Wim Crouwel. Poster for "SM Hedendaagse Kunst," 1971.Wim Crouwel. Poster for "Vijftig Jaar Zitten," 1966.

    Photo by: Jordan Kushins

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  Tadanori Yokoo (b. 1936 Hyogo). Poster for "Tadanori Yokoo," 1974.  Photo by: Jordan Kushins
    Tadanori Yokoo (b. 1936 Hyogo). Poster for "Tadanori Yokoo," 1974.

    Photo by: Jordan Kushins

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  Enzo Cucchi (b. 1949 Morro d'Alba). Poster for "Enzo Cucchi," 1983.  Photo by: Jordan Kushins
    Enzo Cucchi (b. 1949 Morro d'Alba). Poster for "Enzo Cucchi," 1983.

    Photo by: Jordan Kushins

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  Anthon Beeke (b. 1940 Amsterdam). Poster for "Jeff Koons," 1992.  Photo by: Jordan Kushins
    Anthon Beeke (b. 1940 Amsterdam). Poster for "Jeff Koons," 1992.

    Photo by: Jordan Kushins

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  Machine. Poster for "Michel Majerus," 2005.  Photo by: Jordan Kushins
    Machine. Poster for "Michel Majerus," 2005.

    Photo by: Jordan Kushins

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  Sabine Verschueren (b. 1957 Amsterdam). Poster for "Off the Record," 2009. Photo by Theo Baart (b. 1957 Amsterdam).  Photo by: Jordan Kushins
    Sabine Verschueren (b. 1957 Amsterdam). Poster for "Off the Record," 2009. Photo by Theo Baart (b. 1957 Amsterdam).

    Photo by: Jordan Kushins

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  Mannschaft. Poster for "Rietveld," 2007.  Photo by: Jordan Kushins
    Mannschaft. Poster for "Rietveld," 2007.

    Photo by: Jordan Kushins

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  A selection of posters from 1943 to 1952.  Photo by: Jordan Kushins
    A selection of posters from 1943 to 1952.

    Photo by: Jordan Kushins

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  Some of the oldest posters in the collection, which date from the early 1900s.Don't miss a word of Dwell! Download our  FREE app from iTunes, friend us on Facebook, or follow us on Twitter!   Photo by: Jordan Kushins
    Some of the oldest posters in the collection, which date from the early 1900s.

    Don't miss a word of Dwell! Download our FREE app from iTunes, friend us on Facebook, or follow us on Twitter!

    Photo by: Jordan Kushins

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