Stedelijk Museum Posters

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June 1, 2011

Upon entering the bright white interior of Amsterdam's Stedelijk Museum, a series of floor-to-ceiling posters that once advertised past exhibitions greets visitors. It's a striking display that shows how the musem has promoted itself, and its shows, to the public since opening in 1895. Though there are a wide variety of designers and artists represented, those who helmed the Stedelijk as director—including Willem Sandberg from 1945 to 1962—and who were in charge of printed matter—like Wim Crouwel from 1963 to 1984—especially helped to create a strong visual identity for the cultural institution.

The building itself is in the process of expanding with an expected grand opening date late next year, and until a climitization system is built in, only pieces that are not damaged easily are able to be shown. As such, these are all individual repreductions of the originals, which are in the permanent collection.

Unfortunately, there are no prints for sale (although I'm sure they could make a killing), but I've snapped a few of my favorites here. Click on through to the slideshow for a taste of graphic design through the ages.

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  Wim Crouwel (b. 1928, Groningen). Poster for "Etienne Martin," 1963.
    Wim Crouwel (b. 1928, Groningen). Poster for "Etienne Martin," 1963.
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  Willem Sandberg (b. 1897 Amersfoort, d. 1984 Amsterdam). Poster for "Photographie," 1952 and "Rietveld," 1959.
    Willem Sandberg (b. 1897 Amersfoort, d. 1984 Amsterdam). Poster for "Photographie," 1952 and "Rietveld," 1959.
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  Piet van der Have (b. Haarlem 1930). Poster for "Dylaby."
    Piet van der Have (b. Haarlem 1930). Poster for "Dylaby."
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  Otto Treumann (b. 1919 Fürth, d. 2001 Weesp). Poster for "Vincent van Gogh," 1945.
    Otto Treumann (b. 1919 Fürth, d. 2001 Weesp). Poster for "Vincent van Gogh," 1945.
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  Row one, top to bottom:Wim Crouwel (b. 1928 Groningen). Poster for "Kupka," 1928.Wim Crowel. Poster for "Raysse," 1965.i.s.m. Josje Pollmann (b. 1949 Arnhem). Poster for "Op Losse Schroeven," 1969Row two, top to bottom:Wim Crouwel. Poster for "Jonge Engelse Beeldhouwers," 1967.Wim Crouwel. Poster for "Vormgevers," 1968.Wim Crouwel. Poster for "SM Hedendaagse Kunst," 1971.Wim Crouwel. Poster for "Vijftig Jaar Zitten," 1966.
    Row one, top to bottom:Wim Crouwel (b. 1928 Groningen). Poster for "Kupka," 1928.Wim Crowel. Poster for "Raysse," 1965.i.s.m. Josje Pollmann (b. 1949 Arnhem). Poster for "Op Losse Schroeven," 1969Row two, top to bottom:Wim Crouwel. Poster for "Jonge Engelse Beeldhouwers," 1967.Wim Crouwel. Poster for "Vormgevers," 1968.Wim Crouwel. Poster for "SM Hedendaagse Kunst," 1971.Wim Crouwel. Poster for "Vijftig Jaar Zitten," 1966.
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  Tadanori Yokoo (b. 1936 Hyogo). Poster for "Tadanori Yokoo," 1974.
    Tadanori Yokoo (b. 1936 Hyogo). Poster for "Tadanori Yokoo," 1974.
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  Enzo Cucchi (b. 1949 Morro d'Alba). Poster for "Enzo Cucchi," 1983.
    Enzo Cucchi (b. 1949 Morro d'Alba). Poster for "Enzo Cucchi," 1983.
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  Anthon Beeke (b. 1940 Amsterdam). Poster for "Jeff Koons," 1992.
    Anthon Beeke (b. 1940 Amsterdam). Poster for "Jeff Koons," 1992.
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  Machine. Poster for "Michel Majerus," 2005.
    Machine. Poster for "Michel Majerus," 2005.
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  Sabine Verschueren (b. 1957 Amsterdam). Poster for "Off the Record," 2009. Photo by Theo Baart (b. 1957 Amsterdam).
    Sabine Verschueren (b. 1957 Amsterdam). Poster for "Off the Record," 2009. Photo by Theo Baart (b. 1957 Amsterdam).
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  Mannschaft. Poster for "Rietveld," 2007.
    Mannschaft. Poster for "Rietveld," 2007.
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  A selection of posters from 1943 to 1952.
    A selection of posters from 1943 to 1952.
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  Some of the oldest posters in the collection, which date from the early 1900s.Don't miss a word of Dwell! Download our  FREE app from iTunes, friend us on Facebook, or follow us on Twitter!
    Some of the oldest posters in the collection, which date from the early 1900s.

    Don't miss a word of Dwell! Download our FREE app from iTunes, friend us on Facebook, or follow us on Twitter!

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