Muller tried folding the pages into various shapes, but says that the iconic continent is the one that resonates.
"With Europe, you don't know where it starts and ends," says Muller. "Africa has a definite shape." Photo by: Eric Miller
Bicycles need to be both flexible and rugged. "People forget how strong wood is," says Stubbs, who works with carbon fiber and wood at his surfboard company. "Straight wood would be quite heavy."
Instead, he used carbon fiber, bamboo, ash, and purple heart wood after consulting with an engineer to determine where the main stresses would be.
Stubbs' bike was a finalist in Design Indaba's Most Beautiful Object in South Africa 2013. He says he gets a lot of attention riding the wooden bike to work. He's sure to turn a lot more heads riding it at the Cape Argus Cycle Tour, a 67-mile bike race with more than 30,000 entrants, this weekend.
Woods used include Zimbabwean teak, kiaat from Zambia and Mozambique (the different climates yield contrasting colors), and African mahogany.
Their solution rests on wedges on both the top and underside of the board. It elevates the look of an ordinary bamboo board while also making it easy to scoop cut foods.
Fundudis acknowledges the strong movement of design in craft in South Africa. "We look at the industrial processes in a very specific aesthetic which is not African by nature. Which is challenging locally, but does set us apart from our competitors," says Jonathan Fundudis. "In our case, beauty is in simplicity."
Slice was a finalist for Design Indaba's Most Beautiful Object in South Africa 2013 and was nominated for the German Design Award 2013.
"We only use imagery of flora and fauna that's endemic to the area. It's all about reflecting where we're based. We don't want the imagery to be clichéd," says Maharaj.
Adults continue to prefer more realistic designs, such as the new Sugarbird cards. The Letterpress Company's bestseller for the past few years is a set of six cards of indigenous trees of South Africa (seen here).