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Crate and Barrel's New Shop-in-Shop

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Crate and Barrel's newest addition is a shop-in-shop at their SoHo location featuring products by Finnish textile and design house Marimekko. While they have been partners since the 1960's, their product offerings have expanded and are conveniently located in one spot. At the shop's opening last week, people were ogling at the brightly colored textiles, and snapping up tumblers, tea pots, bedding, and more.
 

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  The 1,800-square-foot Marimekko shop is located inside Crate and Barrel's New York SoHo store and opened October 13th. Photo ©2010 Wellington Lee  Courtesy of: @2010 WELLINGTON LEE
    The 1,800-square-foot Marimekko shop is located inside Crate and Barrel's New York SoHo store and opened October 13th. Photo ©2010 Wellington Lee

    Courtesy of: @2010 WELLINGTON LEE

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  Marimekko was founded in 1951 and opened up their first shop in Helsinki the same year. The patterns and colors of its printed fabrics gave them a strong and unique identity. Photo ©2010 Wellington Lee  Courtesy of: @2010 WELLINGTON LEE
    Marimekko was founded in 1951 and opened up their first shop in Helsinki the same year. The patterns and colors of its printed fabrics gave them a strong and unique identity. Photo ©2010 Wellington Lee

    Courtesy of: @2010 WELLINGTON LEE

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  Crate and Barrel founders Carole and Gordon Segal discovered Marimekko on a 1960's trip to Copenhagen. "From Crate and Barrel's earliest days in the 60s, Marimekko has been a vital and vibrant presence in our stores and in our lives," says CEO Barbara Turf.
    Crate and Barrel founders Carole and Gordon Segal discovered Marimekko on a 1960's trip to Copenhagen. "From Crate and Barrel's earliest days in the 60s, Marimekko has been a vital and vibrant presence in our stores and in our lives," says CEO Barbara Turf.
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  Marimekko's items range from furnishing fabrics to tableware as well as clothing, bags, jewelry and other accessories. Their textiles reflect playful florals, geometric patterns, and bold colors.
    Marimekko's items range from furnishing fabrics to tableware as well as clothing, bags, jewelry and other accessories. Their textiles reflect playful florals, geometric patterns, and bold colors.
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  Kiss-lock wallets in some the Finnish design house's signature prints.
    Kiss-lock wallets in some the Finnish design house's signature prints.
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  "We're really celebrating the 'small moments' by creating beautiful objects that have a place in your every day life," says Crate and Barrel's Victoria Lang.
    "We're really celebrating the 'small moments' by creating beautiful objects that have a place in your every day life," says Crate and Barrel's Victoria Lang.
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  These cups printed with retro-inspired graphics reflect Marimekko's strong graphic identity.
    These cups printed with retro-inspired graphics reflect Marimekko's strong graphic identity.
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  Decorative teapots ($79), cups ($19), and serving bowls ($49) come in a variety of patterns.
    Decorative teapots ($79), cups ($19), and serving bowls ($49) come in a variety of patterns.
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  Plates and napkins with printed with periwinkle-blue poppies.
    Plates and napkins with printed with periwinkle-blue poppies.
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  A lounge chair upholstered in Marimekko fabric.
    A lounge chair upholstered in Marimekko fabric.
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  At the upholstery shop, customers can select fabrics for custom projects.
    At the upholstery shop, customers can select fabrics for custom projects.
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  The fabrics are available in an array of colors and patterns.
    The fabrics are available in an array of colors and patterns.
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  Cocktail napkins get the same attention to design as the other objects in the shop.
    Cocktail napkins get the same attention to design as the other objects in the shop.
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  For design buffs, there are a couple monographs detailing Marimekko's history and philosophy.
    For design buffs, there are a couple monographs detailing Marimekko's history and philosophy.

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