London's 100% Design
Albeit with more drizzle and more crowded aisles, 100% Design in Earls Court, London, resembles New York’s International Contemporary Furniture Fair in that it is small and easily digested. 100% Design has its share of big-booth brands and practical tools, materials and production processes for the foot soldiers of the interior design industry but this year, it also featured interesting international contingents from Chile, Norway, Korea and the UK, and a couple of strong examples of booth design, one by Dutchman Ben van Berkel’s UN Studio and the other by Paris-born, New York-based designer and musician Sebastien Agneessens for, of all things, a Turkish real estate developer-cum-design lab called Nef.
Paris-born, New York-based designer and musician Sebastien Agneessens
designed a musical booth to introduce Turkish real estate developer Nef
as a brand that makes design instead of subdivisions. Three brass horn sculptures became the conduits for sounds recorded inside New York City buildings and then abstracted to take on rhythm. The booth is meant to point the way toward Nef’s upcoming residential project which uses a patented system to increase living space for a greater swathe of urban populations. In the building, which will open in 2012, tenants rent an apartment but also have access on a pay-to-use basis to amenities including an outdoor cinema, an observatory on the roof and a room dedicated to playing Playstation.