Text Appeal

Tags:: Design

Will Robison and Jacob Krupnick believe that transforming basic transactions into “retail experiments” will change the rapport we have with what we buy. Subports launched in late 2009 as a techie, Brooklyn-based, text-to-buy business model—–a one-time online registration links your credit card information to your cell phone number, and purchases are made by sending an SMS—–but the implications of the service subvert the conventional add-to-shopping-cart experience.

— Jordan Kushins

Subports is taking it to the streets with ViaPortal, their latest on-the-go venture: an SUV mounted with transparent display cases designed by Takeshi Miyakawa and Vram Malek. Jacob Krupnick (far left) and Will Robison (second from right) are joined by the director of client relations, Katie Rose (right), and cofounder Karl Conrad.

Photo by: Anna Wolf

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