Dwell

At Home in the Modern World

Retail Therapy

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In the great American quest for more stuff, big-box stores are nirvana, laden with cheaply priced items by the ton, from diamond earrings to toilet paper. So isn’t it a good thing that many of them now tout sustainability? It is, of course, a little more complicated than that.

Amara Holstein
Despite Wal-Mart’s high-profile sustainability campaign and numerous visible changes toward becoming more green, some environmental activists remain dubious whether it—–and other large retailers—–is really committed to the cause. “It’s just good marketing,“ scoffs activist Joseph Feller. ”All they believe in is making more money.“
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