London Cooling
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Passive Acceptance
Virtually unknown in the United States, Passive Houses are starting to make a big impression with their small footprints.
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London Skyline Coasters
The London Festival of Architecture partnered with Transport for London to launch the "New London Skyline" competition, and the results have just been announched. Look closely at winner…
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London Tray
Our love for London knows no bounds, and we'll be drawn to pretty much anything and everything that references the sprawling city. Maria Dahlgren is a Swedish graphic designer, but captures the…
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Big Chill Stove
It has that postwar appliance feel, without the fickle temperature ranges and funky old wires. Three years in the making, the Big Chill Retro Stove joins the Boulder, Colorado–based…
Dwell Collection
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7 London Products We Love
The London Design Festival kicked off Saturday, and we, like the rest of the design world, is waiting with bated breath to see who shows up and what comes out of this year's events. Our own Dwell…
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The London Design Festival 2011
First staged in 2003, the London Design Festivalis one of the world's most important annual design events. The nine-day Festival program is made up of over 200 events and exhibitions staged by…
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Super Design London
Now in its fourth year, Super Design has cemented its reputation as one of London’s most important and innovative exhibition of contemporary design. Set within Victoria House, the exhibition…
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Design in the Age of Climate Consequences
The discussion will be led by author David W. Orr, ithe Paul Sears Distinguished Professor of Environmental Studies and Politics in the Environmental Studies Program at Oberlin College. He is best…
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London Skyline Coasters
by Richard CowardThe London Festival of Architecture partnered…
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London Tray
by Maria DahlgrenOur love for London knows no bounds, and we'll…
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Big Chill Stove
It has that postwar appliance feel, without…
It's really too bad the photo doesn't show any of the actual energy saving parts of the house. Once again architecture is guilty of fetishizing the building as an object for the purpose of publishing 'cool' images. Obviously architecture feels compelled to market itself through coolness, but these days I'll bet that you would get a client by just showing a photo of the wind catcher or the well lit common spaces on the second floor. Coolness isn't getting a lot of firms too far in this economy and most people have written off architecture as an irrelevant luxury. The image just represents another architect's attempt at modern form with some token sustainable ingredients.
a little more detail found here: http://www.sheppardrobson.com/projects/page.cfm?projectID=100158
@Kevin, it should be noted that the article in the magazine did have a diagram, in which the editors explained, roughly, how the windcatcher technology works. also, the article was never written, in any capacity, by the architects, so you can't really blame them for the pictures used in the magazine. furthermore, you can"t blame the editors all that reasonably either, considering dwell is a publication based on "modern architecture", a term entailing not savings, (which only recently has begun to take hold in the modernist mind, though it is rapidly growing as a defining characteristic of the age) but rather an artistic sensibility- as you so bluntly put it, the "coolness". even so, they put across the message of affordable, sustainable, attractive living fairly well, i reckon. i also disagree with you by the reasoning that "coolness" is generally a good selling point when its not the only one, and more often than not, it isn't. i do understand your concern, however, and i suggest that you email the editors, because, to my knowledge, they don't read our comments. conversely, if you contact them directly, they are more likely to do something about your concerns. i imagine they have quite a bit of clout in the architectural community.
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