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At Home in the Modern World

Touring the Freitag Factory

Freitag Factory Interior

One of the highlights of my recent trip to Switzerland was a tour of Freitag factory in Zurich. The messenger bags first designed and developed by Markus and Daniel Freitag in 1993 have become serious objects of design lust. But watching how they go from the dirty tarp off of an 18-wheeler to a considered work of industrial and graphic design was incredible to see.

Aaron Britt
The F-Factory, in an industrial corner of Zurich, is ground zero for Freitag manufacturing.
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