The space that now houses Eco Carmel was previous two storefronts. "I took down the wall in between and then took the longest time carefully picking building products that I wanted to sell so that I could use them in the renovation," Reimers says. One of those products was Mythic
. "It's the greenest latex paint on the market today," she says. To be labelled as a "no-VOC" paint, cans can still contain nearly five grams of VOCs per liter. Mythic paint, on the other hand, is completely VOC free and is also nontoxic. "Other companies have taken out the VOCs but left the formaldehyde and benzene and things that continue to offgas," she says. "What I support about Mythic is that it started from scratch to make a whole new type of nontoxic paint. "The old-timey label designs certainly don't hurt either.