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March 29, 2012

A surf shop in New York City? Unexpected, sure, but also incredibly chic. Saturdays NYC was founded by three friends, avid surfers who "saw a massive opportunity to bring the surf scene to the city," says co-founder Josh Rosen. Their first shop opened on Crosby Street in Soho a few years ago, and an outpost opened in Tokyo as well. (And in case you're wondering, "Tokyo's surf scene is a lot like New York City's—it's about 45 minutes to the beach from both places," says Rosen). Next up is another shop in New York in the West Village.

The original shop is built out with salvaged wood, slate, and metal, and stocks surfboards, wetsuits, books, art, and the shop's own brand of 50s– and 60s–inspired apparel. There's also a coffee bar, made from found wainscoting and Ikea butcher block, and an appealing patio out back. Here's a peek inside.

A view of Saturdays NYC from Crosby Street in New York City.
A view of Saturdays NYC from Crosby Street in New York City.
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The three owners, Morgan Collett, Josh Rosen and Colin Tunstall, are longtime friends and passionate surfers. They built their shop around the concept of spotlighting "the clothing we wear, the coffee we drink, and the boards and gear we use," says Rosen.
The three owners, Morgan Collett, Josh Rosen and Colin Tunstall, are longtime friends and passionate surfers. They built their shop around the concept of spotlighting "the clothing we wear, the coffee we drink, and the boards and gear we use," says Rosen. The concept proved to be sound: the brand has grown immensely in the past couple years and has a cult-like following in New York and beyond.
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"The design for the shop comes from an attempt to mix the softness of raw salvaged wood with the sharpness of modern design," says Rosen. "It's similar to the way Saturdays designs clothing—we take the softness of the beach and the feeling of the early da
"The design for the shop comes from an attempt to mix the softness of raw salvaged wood with the sharpness of modern design," says Rosen. "It's similar to the way Saturdays designs clothing—we take the softness of the beach and the feeling of the early days of surf culture and infuse it with the modern design elements of New York City fashion."
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Salvaged wood was a central component of the design. "The beams used to frame the clothing racks were not sanded, just lightly cleaned," says Rosen. "Mikey Polack, Saturdays' head builder, knows salvaged wood and what to do with it. When I voiced my conce
Salvaged wood was a central component of the design. "The beams used to frame the clothing racks were not sanded, just lightly cleaned," says Rosen. "Mikey Polack, Saturdays' head builder, knows salvaged wood and what to do with it. When I voiced my concern about the wood looking too dirty and dark he showed me how to light it to create the effect I wanted." Visible on the left-hand wall are bags from Seattle-based company Barkley Sound Bags, made of recycled sails.
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In addition to surfboards, wetsuits and beachwear, Saturdays sources and sells rare books, fine art and other surf-inspired lifestyle products. In summer 2011, the shop expanded their line of branded t-shirts to include a collection of oxford shirts, boar
In addition to surfboards, wetsuits and beachwear, Saturdays sources and sells rare books, fine art and other surf-inspired lifestyle products. In summer 2011, the shop expanded their line of branded t-shirts to include a collection of oxford shirts, boardshorts, sweatshirts, and chinos. The collection is sold at their brick-and-mortar shops as well as through J.Crew, Colette in Paris, and Beams in Japan.
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Their lush back patio is an oasis in the middle of Soho. People frequently come into the shop just to pick up a drink from the in-store coffee bar and to linger outside.
Their lush back patio is an oasis in the middle of Soho. People frequently come into the shop just to pick up a drink from the in-store coffee bar and to linger outside.
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The shop owners' personal collection of surfboards occupies a corner of the patio.
The shop owners' personal collection of surfboards occupies a corner of the patio.
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Having already expanded overseas to Tokyo, their next venture will be much more local—a shop nearby in the West Village.
Having already expanded overseas to Tokyo, their next venture will be much more local—a shop nearby in the West Village.
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A view of Saturdays NYC from Crosby Street in New York City.
A view of Saturdays NYC from Crosby Street in New York City.

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