Free City Shop, Los Angeles
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Garduno's background is in fashion; she was a vice president at Fred Segal for over 20 years. -
Here's the shop's front entrance. -
Free City's facade is emblazoned with a colorful, graphic mural by the artist Margo Victor. -
The store doesn't maintain a back stock; as soon as something is completed in the workshop, it goes into the shop. When it sells, the workshop makes another one. -
The words "Life Nature Love" (in background, in a framed print) are Garduno's guiding mantra; it's the phrase that inspired her to start Free City eight years ago. -
Another view of the interior. -
A defining feature of the shop is a pair of sculptures by Free City artist Rick Frausto. This is his 'Box Bike,' inspired by tuk-tuks in Thailand. -
Frausto's 'Camper Bike' holds court in another corner of the shop. -
Hand silk-screened T-shirts, priced from $85, are Free City's bread and butter; also popular are their sweatpants and sweatshirts. Each piece of clothing has been "hand-touched, worked on by many hands," says Garduno.
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