Free City Shop, Los Angeles

written by:
November 1, 2010
  • 
  Garduno's background is in fashion; she was a vice president at Fred Segal for over 20 years.
    Garduno's background is in fashion; she was a vice president at Fred Segal for over 20 years.
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  Here's the shop's front entrance.
    Here's the shop's front entrance.
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  Free City's facade is emblazoned with a colorful, graphic mural by the artist Margo Victor.
    Free City's facade is emblazoned with a colorful, graphic mural by the artist Margo Victor.
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  The store doesn't maintain a back stock; as soon as something is completed in the workshop, it goes into the shop. When it sells, the workshop makes another one.
    The store doesn't maintain a back stock; as soon as something is completed in the workshop, it goes into the shop. When it sells, the workshop makes another one.
  • 
  The words "Life Nature Love" (in background, in a framed print) are Garduno's guiding mantra; it's the phrase that inspired her to start Free City eight years ago.
    The words "Life Nature Love" (in background, in a framed print) are Garduno's guiding mantra; it's the phrase that inspired her to start Free City eight years ago.
  • 
  Another view of the interior.
    Another view of the interior.
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  A defining feature of the shop is a pair of sculptures by Free City artist Rick Frausto. This is his 'Box Bike,' inspired by tuk-tuks in Thailand.
    A defining feature of the shop is a pair of sculptures by Free City artist Rick Frausto. This is his 'Box Bike,' inspired by tuk-tuks in Thailand.
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  Frausto's 'Camper Bike' holds court in another corner of the shop.
    Frausto's 'Camper Bike' holds court in another corner of the shop.
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  Hand silk-screened T-shirts, priced from $85, are Free City's bread and butter; also popular are their sweatpants and sweatshirts. Each piece of clothing has been "hand-touched, worked on by many hands," says Garduno.
    Hand silk-screened T-shirts, priced from $85, are Free City's bread and butter; also popular are their sweatpants and sweatshirts. Each piece of clothing has been "hand-touched, worked on by many hands," says Garduno.
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