written by:
photos by:
August 8, 2014
Boerum House and Home, a Brooklyn outpost features a roster of emerging and established designers. Inside its loftlike retail space, discover new and vintage furniture, accessories, kitchenware, and more. We sent a few questions to Anthony Sperduti, a co-founder of Partners and Spade, the creative agency who worked on the store's concept, to learn a bit more about the shop, how e-commerce has impacted retail experiences, and the ultimate housewarming gift. [Editor's note: the shop has closed as of February 2015.]
Vintage Danish furniture at Boerum House and Home

Boerum House and Home is meant to evoke the modern Brooklyn residence. How would you define that?

Brooklyn is a hotbed of output from the creative class, and Boerum Hill is one of the great Brooklyn neighborhoods. For us, that means it’s an exciting place to live with traditional architecture, in an exciting town, in a modern way. From where we stand, the modern Brooklyn home is a world-class backdrop for the stories, interests, and pursuits of a life well lived.

Photo by 
1 / 8
Dining furniture and kitchenware at Boerum House and Home

How did you select the brands and designers to feature in the shop? Is there a particular sensibility that unites the collection?

We hand selected the products to be best-in-class design from best-in class-designers and makers with enough edge and wit to stand the test of time.

Photo by 
2 / 8
Danish chairs and a brass chandelier at Boerum House and Home

How does the shop support local artisans and makers and why was that an important element?

We’ve got a number of pieces from Brooklyn-based makers and craftspeople. Supporting them by giving them a platform to further get their stories and products out is one way of giving back. The other way is showcasing local artisans in the context of the larger world. Seeing local product alongside other pieces gathered from around the globe reveals the quality of the design that comes out of the borough.

Photo by 
3 / 8
Living Room vignette at Boerum House and Home

Can you tell us a bit about how you found the storefront and what the space was like pre-renovation? How does the architecture complement the pieces for sale?

The site came on the market (quietly) and we were really taken by the opportunity afforded by the unusual space. There just isn’t anything in the neighborhood that compares. We’ve got a lot of exposure from the street, which brings in natural light and the front room. With the double height ceiling, it's a dramatic backdrop for our products. Prior to our renovation, the front and back were completely disconnected. We took the dividing wall down and opened up the space to bring some of the light and air deeper in the store. And from a programming perspective, we wanted to showcase pieces from the home in the areas that they would be used, so we designed “rooms” with basic functions: kitchen, bath, and living.

Photo by 
4 / 8
The interior of Boerum House and Home in Brooklyn, New York

For people who are starting out and looking to furnish their spaces, what do you think the essential items are to get?

The most important items to bring to any space are the ones you personally connect with. A photo of a place that you've been to is much more than a just a pretty picture. A usable ceramic mug that reminds you of your youth brings more meaning and joy to your space. If you love to cook, having proper cookware isn’t just decoration for the space; it’s giving you the tools you need to do what you love. And if you love those items because they are well-designed and beautiful, you will enjoy them that much more. We’ve selected things that we hope people will love.

Photo by 
5 / 8
Boerum House and Home in Brooklyn, New York

How have customers’ expectations of retail experiences shifted in the last few years? What do they come to expect from brick-and-mortar establishments? Has e-commerce impacted what you’re trying to accomplish with Boerum House and Home?

The world is a very different place than it was 15 years ago before the era of everything available to everyone always via the internet. The reasons to go to a store versus a website are simple: to have an experience, to get information from a knowledgeable sales person, to touch the product in person and to discover something you didn’t expect. The Boerum House and Home is a retail destination that offers a smart collection of items not found under one roof anywhere else in the world.

Photo by 
6 / 8
Books on display at Boerum House and Home

What piece in the shop is especially meaningful to you?

The collection that everyone in our offices seems to be drawn to is an assortment of vintage ashtrays from venerated New York institutions—like 21, the Stork Club, and Peter Lugers, among others—each with a full set of matchbooks from the era. They are kept under lock and key, so they stay intact as an entire lot and don't innocently disappear in the night!

Photo by 
7 / 8
Embroidered pillow at Boerum House and Home

What’s your go-to housewarming gift?

We have a throw pillow that can be custom embroidered with your personal WiFi password. As a housewarming gift, it’s got it all.

Photo by 
8 / 8
Vintage Danish furniture at Boerum House and Home

Boerum House and Home is meant to evoke the modern Brooklyn residence. How would you define that?

Brooklyn is a hotbed of output from the creative class, and Boerum Hill is one of the great Brooklyn neighborhoods. For us, that means it’s an exciting place to live with traditional architecture, in an exciting town, in a modern way. From where we stand, the modern Brooklyn home is a world-class backdrop for the stories, interests, and pursuits of a life well lived.

Boerum House and Home

Founders: Flank

Opening Date: 2014

Address: 314 Atlantic Avenue, Brooklyn, New York, 11201

Phone: 347-987-4267

What it's all about: "The Boerum House and Home is our take on a modern, eclectic home shop. It’s the unapologetic expression and point of view of the founders and creative team," says Anthony Sperduti.

Philosophy: "The driving philosophy for the store is that personal style is about confidence and curiosity," Sperduti says. "We’ve scoured our Rolodexes, bookmarks, and friends' homes and apartments to assemble and showcase the work of makers and artisans who we think are creating world-class items for the home." Designers include Doug Johnston, Haptic Lab, Uhuru Design, Wary Meyers, Patrick Townsend, Clare Vivier, and more.

Weirdest question from a customer: "The store is set up like a home with different rooms where we showcase appropriate product," Sperduti says. "The other day someone asked if they could take a nap in the bedroom because it looked so inviting."

View our slideshow to learn more about the shop and see additional images of its interior.

 

 

Join the Discussion

Loading comments...

Latest Articles

Custom cabinetry and trim in Chicago apartment renovation.
The Second City is second to none when it comes to inventive modern architecture, from Louis Sullivan to the present day.
February 12, 2016
Kitchen of 1956 midcentury modern Palm Springs home.
Celebrate Palm Springs Modernism Week, which runs from February 11–21, with a look at some of our favorite modern desert oases.
February 12, 2016
Gustav bicycle by Coh&Co
Designmuseum Danmark unveils a permanent collection highlighting new developments in Danish design.
February 12, 2016
A Seattle studio's courtyard
Every week, we highlight one amazing Dwell home that went viral on Pinterest. Follow Dwell's Pinterest account for more daily design inspiration.
February 12, 2016
Chalet in the French alps
An innovative glass addition adds contrast to a timber mountain lodge in France.
February 11, 2016
Aumas' assorted collectables.
Bright colors and vintage furniture are abound in these French homes.
February 11, 2016
Kogan designed a number of the built-in furnishings, including the headboard and cupboard in the master bedroom.The cupboard is deliberately reminiscent of a mid-century stereo speaker. The vintage lounge chairs are by Percival Lafer.
Need to relax? Make your bedroom an oasis from the rest of the house.
February 11, 2016
Modern Florida seaside home with corian island, dornbracht faucet, cees braakman combex chairs and marble knoll table in the kitchen
Read more about Knoll's impressive career here, but in the meantime, explore just a few of her works in these contemporary homes.
February 11, 2016
Modern small box home in Mexico
Letting the warm climate indoors is a common thread through these diverse dwellings.
February 11, 2016
Modern white cabinets under the stairs with skylight above
What could be better than a modest-sized house in a quaintly historic city?
February 11, 2016
dining room lighting
These renovations connect rustic, classic, and modern design in Italy.
February 10, 2016
12362509 211441865858796 1743381178 n1
Each week, we tap into Dwell's Instagram community to bring you the most viral design and architecture shots of the week.
February 10, 2016
modern outdoor garden room plastic polycarbonate
From colorful living rooms to a backyard retreat, Belgian designers reimagine vernacular forms and materials for the modern world.
February 10, 2016
Tel Aviv kitchen with custom dining table and Smeg fridge
Would you go for an out-of-the-box palette for your major appliances? See how these kitchens tackle the trend.
February 10, 2016
Exhibition view, of Klaus Wittkugel works at P! gallery, New York
On view through February 21 at New York's P! gallery, a new show explores the politics of Cold War-era graphic design with a presentation of works by Klaus Wittkugel—East Germany's most prolific graphic designer. Curator Prem Krishnamurthy walks us through the highlights.
February 10, 2016
Reclaimed cedar and gray-stucco home outside San Francisco.
The new kid on the block in a predominantly Eichler neighborhood, this Menlo Park home breaks the mold and divides into three pavilions connected by breezeways.
February 10, 2016
A third floor addition and whole-house renovation modernized a funky cottage on an unusual, triple-wide lot in San Francisco.
From modern interiors hidden within historic structures to unabashedly modern dwellings, these seven renovations take totally different approaches to San Francisco's historic building stock.
February 10, 2016
Delphi sofa from Erik Jørgensen and gyrofocus fireplace in living room of Villa Le Trident in the French Riviera, renovated by 4a Architekten.
The Aegean's all-white architecture famously helped inspire Le Corbusier; these five dwellings continue in that proud modern tradition (though not all are as minimalist).
February 10, 2016
San Francisco dining room with chandelier and Eames shell chairs
Brooklyn-based RBW's work—from diminutive sconces to large floor lamps—shape these five interiors.
February 09, 2016
Glass-fronted converted garage in Washington
These garages go behind parking cars and storing your drum sets.
February 09, 2016
Modern Texas home office with sliding walls, behr black chalkboard paint, concrete walls, and white oak flooring
From appropriated nooks to glass-encased rooms, each of these modern offices works a unique angle.
February 09, 2016
picnic-style table in renovated San Francisco house
From chandeliers to pendants, these designs make the dining room the most entertaining space in the house.
February 09, 2016
Midcentury house in Portland with iron colored facade and gold front door
From preserved masterworks to carefully updated time capsules, these homes have one thing in common (other than a healthy appreciation for everything Eames): the conviction that the '40s, '50s, and '60s were the most outstanding moments in American architecture.
February 09, 2016
Modern living room with furniture designed by Ludovica + Roberto Palomba
These oases by the sea, many done up in white, make stunning escapes.
February 08, 2016
A Philippe Starck standing lamp and an Eames chaise longue bracket the living room; two Lawrence Weiner prints hang behind a pair of Warren Platner chairs and a table purchased from a River Oaks estate sale; at far left of the room, a partial wall of new
Texas might have a big reputation, but these homes show the variety of shapes and sizes in the Lone Star State.
February 08, 2016
Montigo gas-burning fireplace in spacious living room.
Built atop the foundation of a flood-damaged home, this 3,000-square-foot Maryland home features vibrant furniture placed in front of stunning views of a nearby estuary.
February 08, 2016
Studio addition in Seattle
An architect couple sets out to transform a run-down property.
February 08, 2016
West Elm coffee table, custom Joybird sofa, and matching Jens Risom chairs in living room of Westchester renovation by Khanna Shultz.
Every Monday, @dwell and @designmilk invite fans and experts on Twitter to weigh in on trending topics in design.
February 08, 2016
modern lycabettus penthouse apartment living room vertical oak slats
For the modernists among us, these spare spaces are a dream come true.
February 08, 2016
The square fountain at the courtyard's center is a modern rendition of a very traditional feature in many Middle Eastern homes.
From a large gathering space for family or a tranquil sanctuary, these seven designs feature some very different takes on the ancient idea of a courtyard.
February 08, 2016