written by:
July 30, 2013
Made-in-Detroit brand Shinola opens a stunning Rockwell Group-designed retail location in New York's Tribeca neighborhood.
Shinola flagship store selling bicycles, leather goods, watches in Tribeca New York City designed by Rockwell
Shinola's new store in Tribeca is located at 177 Franklin Street. The Rockwell Group-designed space includes a cafe run by The Smile in front.
Courtesy of 
Shinola
1 / 5
Industrial Tribeca space renovated by Rockwell Group for Shinola with white oak tables, poured concrete floors and vaulted ceiling with skylight
The soaring space has been carved out of a former cold-storage facility for cheese (a nod to this neighborhood's own industrial past). Rockwell-designed white oak tables fill the center of the space, contrasting existing poured-concrete floors and a newly-built vaulted plaster ceiling with a faux skylight that uses daylighting technology.
Courtesy of 
Shinola
2 / 5
Bronze world map on brick wall of Shinola in Tribeca found at Wyeth antiques
The giant 1930s-era bronze map of the world on the wall was found at Wyeth and came from the old Rockefeller Center offices of an oil company.
Courtesy of 
Shinola
3 / 5
Fabrication by American workshops Uhuru Walters Custom Cabinetry Chapman Manufacturing Company Total Metal Resources all designed by Rockwell Group for Shinola
To fabricate the brass-and-steel catwalk wrapping the first floor, accessible by a brass spiral staircase, the firm hired Total Metal Resources, a blacksmith in Greenpoint, Brooklyn. Other regional workshops with pieces in the showroom include Brooklyn-based Uhuru (chairs on the first floor), Walters Custom Cabinetry in Pennsylvania (the aforementioned white oak tables) and Chapman Manufacturing Company in Massachusetts (custom reproductions of brass library lamps).
Courtesy of 
Shinola
4 / 5
Antique case goods from Wyeth for Shinola store in Tribeca
Also sourced from Wyeth are the case goods at the back of the store displaying Shinola's colorful leather goods. Read on for more details of Shinola's effort to reboot Detroit manufacturing, from Dwell's July/August 2013 issue.
Courtesy of 
Shinola
5 / 5
Shinola flagship store selling bicycles, leather goods, watches in Tribeca New York City designed by Rockwell
Shinola's new store in Tribeca is located at 177 Franklin Street. The Rockwell Group-designed space includes a cafe run by The Smile in front. Image courtesy of Shinola.

In Dwell's July/August "Made in America" issue, we profiled Shinola, a new heritage brand bringing cottage industry back to Detroit. The company—which makes bicycles, leather goods, and watches in the Argonaut building, which it shares with College for Creative Studies—aims to increase factory production and help resurrect Motor City's manufacturing legacy. 

Now, New Yorkers can see the goods in person, as Shinola has opened a flagship store at 177 Franklin Street in Tribeca. Designed by Rockwell Group, the soaring space has been carved out of a former cold-storage facility for cheese (a nod to this neighborhood's own industrial past). Rockwell-designed white oak tables fill the center of the space, contrasting existing poured-concrete floors and a newly-built vaulted plaster ceiling with a faux skylight that uses daylighting technology. The giant 1930s-era bronze map of the world on the wall was found at Wyeth and came from the old Rockefeller Center offices of an oil company. Also sourced from Wyeth are the case goods at the back of the store displaying Shinola's colorful leather goods. To fabricate the brass-and-steel catwalk wrapping the first floor, accessible by a brass spiral staircase, the firm hired Total Metal Resources, a blacksmith in Greenpoint, Brooklyn. Other regional workshops with pieces in the showroom include Brooklyn-based Uhuru (chairs on the first floor), Walters Custom Cabinetry in Pennsylvania (the aforementioned white oak tables) and Chapman Manufacturing Company in Massachusetts (custom reproductions of brass library lamps).

You May Also Like

Join the Discussion

Loading comments...