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Design Shop: The Future Perfect

When David Alhadeff opened The Future Perfect in Williamsburg, Brooklyn, in 2003, he made it his mission to showcase new and fresh design. Seven years and three retail outposts later, he’s still on the beat, championing undiscovered talent alongside now-established designers, some of whom, like Jason Miller and Lindsey Adelman, he’s fostered since the shop’s inception. “I’m always looking for what you haven’t seen before,” he says.


David Alhadeff of The Future Perfect

From the beginning, Alhadeff’s approach to retail has been highly personal. “I love avant-garde work presented in a casual, cozy way—–it brings it down to earth,” he says. That means walls plastered, salon-style, with a motley arrangement of artwork, objects, and fixtures, including Alex Randall’s creepy taxidermy lighting and Paul Loebach mirrors pieced together from antique frames. Scattered around the shop are “roomlike vignettes” that pair pieces like Donna Wilson’s knit pouf with a skateboard coffee table. It’s the opposite of the pedestal and locked-cabinet experience found in many other high-design shops.

Lindsey Adelman Studio and Future Perfect
Image by Kate Glicksberg

In 2006, Alhadeff launched an interior design business and hopes to expand his retail empire. It’s a fittingly ambitious plan for a company named after a forward-looking tense: He will have done that then.

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    Young Designers

    Branching out and doing your own thing is a brave and bold move at any time and any age. That said, the 21 visionaries we profile here—–designers 
of interiors, graphics, architecture, exhibitions, furniture, landscapes, 
and communities both online and off—–are all younger than 40 and are building their careers in the United States during an economic recession. Their mediums range wildly, from high-end residential town houses 
to urban postindustrial landscapes, but what they all share are uncommon tenacity and highly personal approaches to blazing their own paths. We’ve found editors who reinvented themselves as unconventional bloggers when their magazine shuttered; community activists who are transforming foreclosed houses in Detroit into models of environmental sustainability; and designers who’ve built burgeoning furniture companies in their own backyards. Neither an exhaustive compendium nor an exclusive best-of list, this roundup is a sampling of rising stars whose work continues to catch our eyes and imaginations. is your online home in the modern world. Join us as we follow our team around the globe on Twitter, Facebook, and Pinterest. Want more? Never miss another word of Dwell with our free iTunes app.