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February 6, 2013
Design Musem Zurich's current show Good Design, Good Business showcases the great graphic design from 1940-1970 of the Swiss chemical company Geigy.
Karl Gerstner 1953 poster

Neocid was another pesticide Geigy sold. Karl Gerstner's poster is from 1953 and tells customers that Neocid is "A gate for house pests!"

Originally appeared in Geigy's Stellar Graphic Design
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This advertisement by Fred Troller from ca. 1964 is one in a series that appeared in coloring books.

This advertisement by Fred Troller from ca. 1964 is one in a series that appeared in coloring books.

Originally appeared in Geigy's Graphic Design
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Designer Herbert Leupin's poster for Trix, a household spray meant to keep moths away, appeared in 1952 and is in the Design Museum Zurich's poster collection.

Designer Herbert Leupin's poster for Trix, a household spray meant to keep moths away, appeared in 1952 and is in the Design Museum Zurich's poster collection.

Originally appeared in Geigy's Graphic Design
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By the 60s, the packaging for all of Geigy's medications came with the identifying stripe and color blocks. Suddenly pharmacy shelves could be read as full of Geigy products from across the store. Max Schmid did the design.

By the 60s, the packaging for all of Geigy's medications came with the identifying stripe and color blocks. Suddenly pharmacy shelves could be read as full of Geigy products from across the store. Max Schmid did the design.

Originally appeared in Geigy's Graphic Design
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This advertising card designed by Roland Aeschlimann appeared in 1963.

This advertising card designed by Roland Aeschlimann appeared in 1963.

Originally appeared in Geigy's Graphic Design
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This brochure from 1966 by Stephan Geissbühler shows Geigy's quick inclusion of the psychadelia popular at the time.

This brochure from 1966 by Stephan Geissbühler shows Geigy's quick inclusion of the psychadelia popular at the time.

Originally appeared in Geigy's Graphic Design
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This ad card by Gottfried Honegger was part of a series of medicines aimed at particular parts of the body.

This ad card by Gottfried Honegger was part of a series of medicines aimed at particular parts of the body.

Originally appeared in Geigy's Graphic Design
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This book cover by Max Schmid from 1955 was part of a catalog of Geigy's products.

This book cover by Max Schmid from 1955 was part of a catalog of Geigy's products.

Originally appeared in Geigy's Graphic Design
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This Acaralete 2E cannister by Markus Löw played with the same motif found in Schmid's medicine packaging.

This Acaralete 2E cannister by Markus Löw played with the same motif found in Schmid's medicine packaging.

Originally appeared in Geigy's Graphic Design
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This poster by Nelly Rudin is from the early 60s.

This poster by Nelly Rudin is from the early 60s.

Originally appeared in Geigy's Graphic Design
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In English this poster reads: "Kik keeps insects at a distance." Bug repellents such as Kik were popular Geigy products. Note the geometry of the woman's dress, a classically Swiss embrace of the grid.

In English this poster reads: "Kik keeps insects at a distance." Bug repellents such as Kik were popular Geigy products. Note the geometry of the woman's dress, a classically Swiss embrace of the grid.

Originally appeared in Geigy's Graphic Design
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Jörg Hamburger's document portfolio is from 1957.

Jörg Hamburger's document portfolio is from 1957.

Originally appeared in Geigy's Graphic Design
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This is a glimpse inside Geigy's propaganda department of designers Andreas His, Max Schmid, Igildo Biesele, Enzo Roesli and Elisabeth Dietschi and Kurt Küng. Photo taken by Max Mathys from 1954.

This is a glimpse inside Geigy's propaganda department of designers Andreas His, Max Schmid, Igildo Biesele, Enzo Roesli and Elisabeth Dietschi and Kurt Küng. Photo taken by Max Mathys from 1954.

Originally appeared in Geigy's Graphic Design
13 / 13
Karl Gerstner 1953 poster

Neocid was another pesticide Geigy sold. Karl Gerstner's poster is from 1953 and tells customers that Neocid is "A gate for house pests!"

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