Jack White believes the best way to introduce a new generation to the allure of albums is to bring the music to them—–in the Rolling Record Store, a custom converted delivery truck.
He is well known for his music, but make no mistake—–the man also has the heart and soul of a designer. Last year, the onetime upholsterer decked out the eclectic Nashville headquarters for his Third Man Records. More recently, he converted a delivery van into a record-slinging mobile unit fully capable of supporting heart-thumping live performances. “We want to take it all over,” White says. “Just have little hootenannies right next to the truck.” Here's how he pimped his ride.