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Made in America: Shinola Brand Gets a Reboot

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Shinola, a new brand promoting domestic manufacturing, aims to bring cottage industry back to the factory spaces of Detroit.
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  One of Shinola's 60 factory workers assembles a bicycle. Photo by: John Spinks

    One of Shinola's 60 factory workers assembles a bicycle. Photo by: John Spinks

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  The production facility is located in Detroit's Argonaut building, originally built in 1928 to house a design laboratory for General Motors. Photo courtesy General Motors.

    The production facility is located in Detroit's Argonaut building, originally built in 1928 to house a design laboratory for General Motors. Photo courtesy General Motors.

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  Shinola's creative director Daniel Caudill says, "Our long-term goal is to have everything made here. The current challenge is that since we can't [produce everything domestically], what can we make?" That would be the bicycle, whose parts are made in Wisconsin (frame), California (wheels), Colorado (spokes), and Mississippi (tubing). Photo by: Greg Vore

    Shinola's creative director Daniel Caudill says, "Our long-term goal is to have everything made here. The current challenge is that since we can't [produce everything domestically], what can we make?" That would be the bicycle, whose parts are made in Wisconsin (frame), California (wheels), Colorado (spokes), and Mississippi (tubing). Photo by: Greg Vore

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  Watch mechanisms are sourced from Switzerland and assembled in the Shinola factory in Detroit. Photo by: Greg Vore

    Watch mechanisms are sourced from Switzerland and assembled in the Shinola factory in Detroit. Photo by: Greg Vore

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