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From Commune to Commonplace

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Tired of carting supplies back and forth from Ukiah to the commune where he lived in Northern California, John Schaeffer decided to start selling environmentally friendly wares himself.
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  Once a humble collective for Deadheads and Domeheads, Real Goods has since grown into an emblem of conscientious living. Founder John Schaeffer stands proudly next to the eco-friendly company's biodiesel fueling station.  Photo by: Gabriela Hasbun
    Once a humble collective for Deadheads and Domeheads, Real Goods has since grown into an emblem of conscientious living. Founder John Schaeffer stands proudly next to the eco-friendly company's biodiesel fueling station.

    Photo by: Gabriela Hasbun

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