written by:
December 15, 2010

Manhattan-based Project Projects may be a graphic design studio, but it works in all dimensions, on the page and off. Founded by Prem Krishnamurthy and Adam Michaels in 2004, the firm designs everything from books and architectural signage to websites and museum exhibitions.

 

Project Projects graphic design studio
Project Projects is helmed by Rob Giampietro (on left), Adam Michaels (on right), and Prem Krishnamurthy (not pictured).
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Steven Holl book Urbanisms: Working with Doubt by Project Projects
Their projects include the Steven Holl book 'Urbanisms: Working with Doubt.'
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Princeton Architectural Press Inventory Books by Project Projects
They also designed two books for the Princeton Architectural Press' new series Inventory Books.
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Above the Pavement—The Farm! book
Here's a peek at 'Above the Pavement—The Farm!,' the second title in the Inventory Books series, which explores the intersection of architecture, urbanism, and food.
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Fast Trash exhibit Project Projects
The firm's work also includes exhibition and logo design. They handled both for the exhibition 'Fast Trash,' which spotlights the pneumatic trash disposal system used on Roosevelt Island since 1975.
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Fast Trash exhibit Project Projects
The exhibition graphics employ a customized headline typeface developed by Project Projects. The painted floor graphic shows the shape of Roosevelt Island (in orange) and the extent of the pneumatic tube system (in white).
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Fast Trash exhibit Project Projects
A demonstration pneumatic tube system ran throughout the exhibition, so visitors could better understand the technology.
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Project Projects graphic design studio
Project Projects is helmed by Rob Giampietro (on left), Adam Michaels (on right), and Prem Krishnamurthy (not pictured).

When Krishnamurthy and Michaels met through a friend in late 2003, they both had degrees in graphic design, occasional day jobs at magazines, freelance gigs for nonprofit organizations, and an “aversion to more commercial practices,” says Michaels. Three months later, they decided to start their own firm, aiming to “eke out a living doing obscure and intelligent design work” related to culture, art, and architecture. The firm now numbers six, including a third principal, Rob Giampietro. In 2009, Project Projects was named a finalist in the Cooper-Hewitt National Design Awards.

Steven Holl book Urbanisms: Working with Doubt by Project Projects
Their projects include the Steven Holl book 'Urbanisms: Working with Doubt.'

“We’re happiest in a situation where we can work holistically across all platforms,” says Michaels. For Fast Trash, an exhibition about Roosevelt Island’s pneumatic-tube waste-disposal system, they designed the exhibition’s archival website, typography, and layout, and even helped curate the show’s contents. For architect Steven Holl, they designed two books, his website, and an identity system (logotype, business cards, stationery).

Princeton Architectural Press Inventory Books by Project Projects
They also designed two books for the Princeton Architectural Press' new series Inventory Books.

Though their work is diverse, “there’s often an element of the ready-made and an archive aesthetic,” says Michaels, who spent days with Krishnamurthy poring through old files at the Berkeley Art Museum and Pacific Film Archive while designing the 560-page book MATRIX/Berkeley, chockablock with newspaper clippings, photographs, and archival documents. “Getting very deep into content allows us to create a much more informed design.”

Above the Pavement—The Farm! book
Here's a peek at 'Above the Pavement—The Farm!,' the second title in the Inventory Books series, which explores the intersection of architecture, urbanism, and food.

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