written by:
photos by:
January 15, 2014
Originally published in 8 Modern Renovations
as
Brother Act
Two Iran-born brothers—each running multidisciplinary studios, 5,000 miles apart—discuss the similarities and differences in designing like a Feiz.
Khodi and Rexa Feiz portrait
Designer Khodi Feiz (left) and his younger brother, Reza (right), congregate with their families every summer, usually in Europe. This year, Khodi prefaced a California road trip with his brood with a visit to Reza’s home and studio in Los Angeles.
Photo by 
1 / 6
Feiz Phase design white-ash armchair
Reza Feiz’s studio, Phase Design, has released the boxy, white ash–framed Archie armchair.
Photo by 
2 / 6
Feiz Phase design tables in powder-coated steel
The Pangaea tables in powder-coated steel by Phase Design.
Photo by 
3 / 6
Khodi Feiz design convertible lounge system
His brother, Khodi, switches between furniture and industrial design, creating pieces like Peel, a convertible lounge system for Council.
Photo by 
4 / 6
The Cocoon wireless system
The Cocoon wireless sound system for Denon, whose form-meets-function shape is partially inspired by the work of Constantin Brancusi.
Photo by 
5 / 6
Feiz brothers Los Angeles home interior
Two of his white powder-coated Wired lights are shown in situ in his Los Angeles home.
Photo by 
6 / 6
Khodi and Rexa Feiz portrait
Designer Khodi Feiz (left) and his younger brother, Reza (right), congregate with their families every summer, usually in Europe. This year, Khodi prefaced a California road trip with his brood with a visit to Reza’s home and studio in Los Angeles.

Designers Khodi Feiz and Reza Feiz live and work in two far-flung cities—a great distance from their birthplace in Tehran. Khodi’s Feiz Design Studio in Amsterdam and Reza’s studio, Phase Design in Los Angeles, make different brands of graphical, minimalist furniture, lighting, and objects. What the designers have in common are simplicity and clarity—two difficult qualities to achieve.

First consider the brothers’ fraught early history: In December 1978, on the eve of the Iranian Revolution, Khodi, 14, and Reza, 9, fled their home country to Bethesda, Maryland, along with their sister. The three joined their mother, a former director of international relations at Iran’s Atomic Energy Agency, and she filed for political asylum. Reza has not returned to Iran since, and it took Khodi 29 years to make the trip.

For Khodi, design is a calling. He taught his little brother how design can address specific needs with an integrated, sensor-laden scuba mask with a built-in communication device—a precursor to today’s “smart” technology—that he made for his 1986 senior thesis project in industrial design. After graduating from Syracuse University, he did stints at Texas Instruments (designing everything from printers to semiconductor processing equipment) and Philips Design in Eindhoven, Netherlands, where he was a creative director. In 1998, he opened his own office in a canalside building designed by Dutch firm UNStudio.

Feiz brothers Los Angeles home interior
Two of his white powder-coated Wired lights are shown in situ in his Los Angeles home.
Today, Khodi makes sleek, voluptuous consumer electronics, household objects, and furniture: desktop accessories for Alessi, the Peel sofa for Council, and, for Offecct, the petal-like Moment chair. “We design projects in the context of mass production,” he says, “and whether it’s an audio system for Denon or a lounge chair for Offecct, I believe in the notion of the ‘mainstream’ as a liberator.”

Reza, self-taught, now counts Kiehl’s and Tom Ford as clients and has hotel projects—like the Mondrian London with Tom Dixon’s Design Research Studio—from Sweden to Lebanon. Phase does design from conception to sales, all predicated on what Reza calls “strength in simplicity” and featuring solid woods, metal, and fiberglass. Notable, wide-ranging projects include planter boxes, ceramics, lighting, and bold—even cantilevered—upholstered seating.

Reza studied marketing and acting at the National Conservatory of Dramatic Arts. This path eventually led him to Los Angeles, where the reigning midcentury aesthetic inspired him to design and build modern pieces for himself. Several one-offs and his Pose chair (which is still in production) were soon picked up by the design shop Orange. Since 2000, he has worked from the Studio City home that he shares with his wife and two children, though he recently moved to a new space in the NoHo Arts District to capitalize on the neighborhood’s thriving arts scene. “Contrary to popular belief, there is honesty in Los Angeles,” he says. “You are free to be who you are.” The same holds for both Feiz brothers, each pursuing clarity in design, from California to the Netherlands.

Join the Discussion

Loading comments...

Latest Articles

senses smell products
The nose knows: Though fleeting and immaterial, scent is the lifeblood of Proustian memories, both evoking and imprinting visceral associations.
February 06, 2016
design icon josef frank villa beer vienna
Josef Frank: Against Design, which runs through April 2016 at Vienna’s Austrian Museum of Applied Arts/Contemporary Art, is a comprehensive study of the prolific architect, designer, and author.
February 06, 2016
senses sound products
From an alarm to a symphony, audio frequencies hold the power to elicit an emotional call-and-response.
February 06, 2016
Italian Apline home with double-height walls on one facade.
Every week, we highlight one amazing Dwell home that went viral on Pinterest. Follow Dwell's Pinterest account for more daily design inspiration.
February 05, 2016
A built-in sofa with Design Tex upholstery marks the boundary between the two-level addition and the bungalow. Leading up to the master bedroom, a perforated metal staircase, lit from above, casts a Sigmar Polke–like shadow grid on the concrete floor.
From a minimalist Walter Gropius design to a curving sculptural stair, these six stairways run the gamut.
February 05, 2016
distant structure lakeside prefab norway facade stones green roof
Dwell has traveled all over the world, from Tasmania to Indonesia, to report on modern houses.
February 05, 2016
modern lycabettus penthouse apartment master bedroom atrium
Get ready for a weekend of rest with these sleepy, little cocoons.
February 05, 2016
lamp show 99 cent plus gallery 0
At Brooklyn's 99¢ Plus gallery, 30 artists and designers re-imagine the lamp in an illuminating light show.
February 04, 2016
Hidden storage stairwell with raw brass hardware
Having ample space to stow items is a daily struggle—peep these modern homes for some ideas on maximizing your square footage.
February 04, 2016
modern fairhaven beach house blackbutt eucalyptus living room Patricia Urquiola sofa
Whether it's along a coast in Australia or the French Alps, wood provides a natural touch in these interiors.
February 04, 2016
Glass and steel sculpture in Printemps store of Paris.
In the Paris' venerable Printemps department store, two Toronto-based firms were tasked with enlivening a new atrium and creating a unique experience for visitors. YabuPushelberg, partnering with UUfie, designed this stunning steel "sail" embedded with vibrant dichroic glass.
February 04, 2016
Monochromatic Master Bedroom in Copenhagen Townhouse
Whether it's to maximize limited light or create a soothing interior, these five projects go white in a big way.
February 04, 2016
EQ3 Assembly quilt by Kenneth LaVallee
The new Assembly collection from EQ3 celebrates up-and-coming figures in Canadian design. Discover this newly appointed class, which debuted at Toronto's Interior Design Show, here.
February 03, 2016
The Greenhouses of Half Moon Bay
Each week, we tap into Dwell's Instagram community to bring you the most viral design and architecture shots of the week.
February 03, 2016
Deck of Australian addition to Edwardian home.
A 1,500-square-foot home in Melbourne welcomes a modern black and white kitchen, dining, and living area.
February 03, 2016
open plan concrete home in japan
Embracing the organic, imperfect material, these raw concrete surfaces are a step up from exposed brick.
February 03, 2016
Renovated DC Row House loft space with Arne Jacobsen Egg Chair.
The classic designer's signature and comfortable forms continue to be popular in homes today.
February 03, 2016
Zinc-roofed cabin France.
An architect builds an energy-efficient home near one of France’s most popular pilgrimage sites.
February 03, 2016
1973 Palm Springs home
Made for casual design enthusiasts and Palm Springs connoisseurs alike, Unseen Midcentury Desert Modern offers a peek into 51 buildings—some not open to the public—in that Southern California mecca of modernism. Begun in 2008 by photographer Dan Chavkin, the book is set for release this February 9th and will be available on Amazon and at multiple venues of Modernism Week in Palm Springs, February 11 - 21. Here we preview some of its images.
February 03, 2016
Millennial concept home with an outdoor living area
A concept home aims to reflect the requests of the Millennial market.
February 03, 2016
The two twelve-by-sixteen-foot bedrooms, directly above a comparable pair on the first floor, feature a glass transom that follows the pitch of the roof. “The stair and railings were very simple,” Depardon observes. “We added a bit of design, with panels
Skylights needn't be simple overhead daylighting; sometimes they can truly define a room.
February 03, 2016
Modern small space Rhode Island cottage with landscaping and cedar cladding
Surrounded by nature, these cottages are tranquil retreats from the city.
February 03, 2016
The couple kept original touches, including the arch.
Historic archways belie these contemporary homes with physical reminders of each structure's storied past.
February 03, 2016
modern guesthouse in norway with angular facade and cutaway patio with spruce cladding and ikea chair
These houses make room for nature, not the other way around.
February 02, 2016
Modern kitchen with yellow sectioned walls and monochrome appliances
Whether it's a splash of color or bold strokes, this collection of interiors brightens up these homes.
February 02, 2016
Rust-washed concrete wall in Moscow apartment renovation.
This 590-square-foot apartment was stripped down to admit sunlight and dramatically reveal forgotten surfaces.
February 02, 2016
Nendo's collection of objects inspired by Star Wars
In a galaxy not so far away, Japanese studio Nendo has released a versatile collection of objects inspired by classic Star Wars characters.
February 02, 2016
Monti catered to his mother’s love of cooking by giving her ample storage areas along the 70-foot long walnut wall-slash-cabinet. The refrigerator, kitchen items and other goods easily disappear into the wall when not in use. The nonporous, stain-, scratc
Sometimes the earthy colors and vivid grain of a wood like walnut is all you need to make a space.
February 02, 2016
renovated modern home in Austin interior kitchen
From California to Connecticut, these midcentury interiors still shine through thanks to the careful attention of architects and residents alike.
February 02, 2016
Outdoor dining area at a Saigon home.
A city home honors the local culture with communal outdoor space and reclaimed materials.
February 02, 2016