Designer Focus: Brad Ascalon
Brad Ascalon’s grandfather Maurice was born in 1913 into a Hasidic Hungarian shtetl as Moshe Klein. The designer, sculptor, and master silversmith studied art in Brussels and Milan and, in 1934, moved to British Palestine, where he set up the company Pal-Bell to manufacture decorative art and liturgical objects.
Rely, it turns out, was the product of disarray: It came to Ascalon one night while he was tidying disheveled stacks of playing cards and poker chips after a game. “I wanted to translate that visual into a functional object in which each component had to rely on the others for structural integrity,” he explains. “The whole is greater than the sum of its parts.” The same could be said for the busy designer’s oeuvre. From the Upper East Side studio and home that he shares with his wife, Amy, and their Yorkie mix, Charlie Parker, Ascalon shows no sign of slowing. His recent works include furniture, product, packaging, and environmental design, for the likes of Ligne Roset (the Lovey table, perched like a tambourine atop a hi-hat stand) and Bernhardt Design (the boxy Pillar chair).
Ascalon earned his master’s degree in industrial design from Brooklyn’s Pratt Institute in 2005 and founded his studio in early 2006. Between the two events, Wallpaper named him one of the world’s “Ten Most Wanted” emerging designers, despite the fact that he didn’t have anything in production. “I was interning for Karim Rashid at the time,” Ascalon says, “and that really boosted things, gave me a little clout. I’ve been working hard ever since to keep that snowballing.”
Though a long career in design can be elusive, Ascalon’s work ethic, and his pedigree, have him poised to achieve it. Though he tried to escape the family legacy with a stint in the music industry, Ascalon is a third-generation creator. He absorbed crafts skills—metal sculpture, welding and brazing, stained glass, mosaic—and a love for the warmth of traditional materials from his artistic father and grandfather. “This is why I rarely work with plastics or ‘new’ materials; there is still so much to say and do with the old ones,” he says. Ascalon is no stranger to experimentation, though, developing techniques like water jet–cut stained glass and shattered mosaics.
Where he may have achieved his greatest balance of form and function is in the Carrara marble menorah he designed for Design Within Reach in 2011. It harks back to the Jewish-themed work of his grandfather and father in an austere, minimalist way that offers a modernist’s take on age-old tradition. But unlike the somewhat more decorative Judaica of his fore- fathers, Ascalon has found a clean design language for his menorah. “I’ve always tried to break out of my pre-decessors’ notions of what’s possible.”
