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ARAM at 50: Golden Anniversary for a London Design Icon

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Zeev Aram‘s Kings Road store introduced modern furniture to London.
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  Aram Design Limited Showroom in 1964
The original site of Zeev Aram’s influential design store, then located on Kings Road.
    Aram Design Limited Showroom in 1964

    The original site of Zeev Aram’s influential design store, then located on Kings Road.

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  Aram in Drury Lane
The current version of Aram’s design store and gallery. Aram’s philosophy towards design has been that, “it doesn’t matter whether it’s by a student at the end of their second year, or someone with a lot of publicity, it’s that it exhibits good design, that the thinking process can be understood without any words,” according to curator Héloïse Parke. 
Photo by Amandine Alessandra
    Aram in Drury Lane

    The current version of Aram’s design store and gallery. Aram’s philosophy towards design has been that, “it doesn’t matter whether it’s by a student at the end of their second year, or someone with a lot of publicity, it’s that it exhibits good design, that the thinking process can be understood without any words,” according to curator Héloïse Parke.

    Photo by Amandine Alessandra

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  Aram at 50
The interior of the store, showcasing Aram’s accomplishments and press. He once said that he’d rather sell three good chairs to people that want them than 10,000 chairs that won’t be remembered or noticed.
Photo by Amandine Alessandra
    Aram at 50 The interior of the store, showcasing Aram’s accomplishments and press. He once said that he’d rather sell three good chairs to people that want them than 10,000 chairs that won’t be remembered or noticed.

    Photo by Amandine Alessandra

  • 
  Aram at 50
Part of the exhibition focuses on furniture and design that he championed early in his career.
Photo by Amandine Alessandra
    Aram at 50 Part of the exhibition focuses on furniture and design that he championed early in his career.

    Photo by Amandine Alessandra

  • 
  Eileen Gray Showcase
The Aram at 50 exhibition will also feature an array of Gray’s famous works, which Aram championed in the ‘70s, towards the end of the designer’s life. 
Photo by Amandine Alessandra
    Eileen Gray Showcase

    The Aram at 50 exhibition will also feature an array of Gray’s famous works, which Aram championed in the ‘70s, towards the end of the designer’s life.

    Photo by Amandine Alessandra

  • 
  E 1027 Adjustable Table by Eileen Gray
One of many Gray pieces that are manufactured by Aram Designs Limited.
    E 1027 Adjustable Table by Eileen Gray

    One of many Gray pieces that are manufactured by Aram Designs Limited.

  • 
  Booker McConnell Head Office
Completed in 1980, this interior overhaul was one of many Zeev Aram & Associates interior design projects.
    Booker McConnell Head Office

    Completed in 1980, this interior overhaul was one of many Zeev Aram & Associates interior design projects.

  • 
  Cosmagnetic Kinetic Art Multiple
Taiwanese artist Li Yuan-chia’s wall sculpture, released as part of the anniversary celebration by Aram, manages symbolic and conceptual resonance with just a simple, interactive design.
    Cosmagnetic Kinetic Art Multiple

    Taiwanese artist Li Yuan-chia’s wall sculpture, released as part of the anniversary celebration by Aram, manages symbolic and conceptual resonance with just a simple, interactive design.

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