Design Within Reach Folk Ladder Shelving

Danish designers Jonas Bjerre-Poulsen and Kasper Rønn named their company Norm to express their dedication to "working with Danish norms and standards refined over hundreds of years," says Bjerre-Poulsen. The sincerity of their approach – bypassing flashy design for good design – shows in the quality of their work. Folk Ladder Shelving (2017) is yet another reflection of that renowned quality, at once a celebration of minimalism and functionality. "We wanted to create a timeless shelving unit that you could afford for your first studio apartment and easily move around, add elements to and expand as your needs and spaces change throughout your lifetime," explains Rønn.