For the people who use them regularly, fitness trackers give feedback that can be the difference between staying on the couch and getting up and going for a walk. It seems logical that the same motivation-through-metrics idea might eventually make its way to toothbrushing. When synched with the free Oral B app on an iOS or Android device, the Oral-B SmartSeries brushes connect via Bluetooth and give x-y graphs showing your brushing habits. Two models will be available: $219 for the Oral-B SmartSeries 7000 and $159 for the Oral-B SmartSeries 5000.
The brushes works like regular electric toothbrushes, but they have embedded sensors that record your frequency of use, and even how hard you’re pressing against your gums.
Another selling point of the connectivity is that brushing data can be sent to dentists. Will you actually do that? Probably not, but if you’re serious about establishing better habits, accountability is a solid motivator.
Using the app, you can customize your cleaning cycle. Set the time per cleaning and intensity accordingly, which can be helpful if you find other electric toothbrushes’ intensity to be too much.
Rather than having to bring your phone in the bathroom for every brushing, the toothbrush itself stores up to 20 sessions to sync when it next connects.
Brushing, like exercising, is one of those habits we know we should do more of, and having empirical data can be helpful in fostering good behavior. Unfortunately, according to Endeavour Partners, about a third of fitness tracker owners have a habit of ditching the device after six months. A toothbrush, however, is not an optional device, so the unavoidable feedback might be helpful. The brush will be available in early 2015 in the United States.