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Shedding a New 'Lightt' on Photography

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The new app Lightt puts a spin on sharing your life moments. By capturing short video clips and highlights, it mixes short video clips into highlight reels. The beauty of Lightt is its creative potential. Rather than being limited to a single frame, users are able to capture that single frame through multiple angles, providing an artistic sharing and viewing experience.

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  Viewing a demo with the Lightt team recently, the first thing we noticed about Lightt is its clean presentation and elegant user experience. The home screen is a set of three tiles and a bottom menu bar that allows you to maintain your account settings.
    Viewing a demo with the Lightt team recently, the first thing we noticed about Lightt is its clean presentation and elegant user experience. The home screen is a set of three tiles and a bottom menu bar that allows you to maintain your account settings.
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  You have the choice of cycling through your stored highlights, highlights of those you follow and the featured (most popular) highlights of the day. You'll find anything from someone's daily makeup routine to a steaming manhole on the streets from multiple angles.
    You have the choice of cycling through your stored highlights, highlights of those you follow and the featured (most popular) highlights of the day. You'll find anything from someone's daily makeup routine to a steaming manhole on the streets from multiple angles.
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  "Lightt makes it extremely simple to visually capture both the beauty as well as the emotion of any moment, and seamlessly connect those moments together in a very watchable format," Lightt president Pam Kramer says.
    "Lightt makes it extremely simple to visually capture both the beauty as well as the emotion of any moment, and seamlessly connect those moments together in a very watchable format," Lightt president Pam Kramer says.
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  To make your own highlights, launch the camera. It will send you into a ten-second prompt to record anything you choose. When done recording, you have the option to add another 10 second segment or share it with your network and Facebook or Twitter. The best highlights are of the longer variety, compiling three to five 10-second segments into one cohesive highlight reel.
    To make your own highlights, launch the camera. It will send you into a ten-second prompt to record anything you choose. When done recording, you have the option to add another 10 second segment or share it with your network and Facebook or Twitter. The best highlights are of the longer variety, compiling three to five 10-second segments into one cohesive highlight reel.
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  "The magic of Lightt is that highlights connect together automatically and then play back faster than life, so they take less time to watch," Kramer says. So when recording, it's important not to move the camera around too much as it can make the end result disorienting.
    "The magic of Lightt is that highlights connect together automatically and then play back faster than life, so they take less time to watch," Kramer says. So when recording, it's important not to move the camera around too much as it can make the end result disorienting.
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  The app hit the market on October 17. While the product is still young, Lightt has had early success with over 15,000 downloads by those invited (the app is now publicly available). "We have already seen a wide variety of moments, big and small, shared on Lightt," Kramer says.
    The app hit the market on October 17. While the product is still young, Lightt has had early success with over 15,000 downloads by those invited (the app is now publicly available). "We have already seen a wide variety of moments, big and small, shared on Lightt," Kramer says.
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  In a sea of photo sharing apps out there, Lightt touts a distinct feel and ease of use. "Our focus was to make Lightt a very simple, fluid experience," Kramer says. "The goal is to make capturing and sharing what you see as quick and as easy as possible." That holds true. After a short walkthrough, users are able to get the hang of the experience in just a few moments.
    In a sea of photo sharing apps out there, Lightt touts a distinct feel and ease of use. "Our focus was to make Lightt a very simple, fluid experience," Kramer says. "The goal is to make capturing and sharing what you see as quick and as easy as possible." That holds true. After a short walkthrough, users are able to get the hang of the experience in just a few moments.

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