written by:
March 7, 2011
Originally published in Cheap and Chic

In the beginning, there was Italy. When a handful of furniture manufacturers formed Cosmit in 1961, Salone Internazionale del Mobile was conceived to promote homegrown talent. In the subsequent half-century, the Milano fair went über-international and has since become the biggest design spectacle of the year. Here, we take a look back at how the graphic identity of the event has evolved. Buon compleanno, Salone!

Salone Internazionale del Mobile 1961 Camillo Pizzigoni poster
1961, Camillo Pizzigoni.
1 / 45
Salone del Mobile Italiano poster
1962, Studio Becheroni-Marotta.
2 / 45
Salone Internazionale del Mobile 1963 Studio Becheroni-Marotta poster
1963, Studio Becheroni-Marotta.
3 / 45
Salone del Mobile Italiano poster
1964, Studio Becheroni-Marotta.
4 / 45
Salone del Mobile Italiano Manifesto poster
1965, Studio Becheroni-Marotta.
5 / 45
Salone del Mobile Italiano poster
1966, Alberto Longhi.
6 / 45
Salone del Mobile Italiano poster
1967, Alberto Longhi.
7 / 45
8 / 45
9 / 45
Salone Internazionale del Mobile poster
1970, Alberto Longhi.
10 / 45
Salone Internazionale del Mobile poster
1971, Alberto Longhi.
11 / 45
Salone Internazionale del Mobile poster
1972, Alberto Longhi.
12 / 45
Salone Internazionale del Mobile 1973 Alberto Longhi poster
1973, Alberto Longhi.
13 / 45
Salone Internazionale del Mobile 1974 Alberto Longhi poster
1974, Alberto Longhi.
14 / 45
Salone Internazionale del Mobile 1976 Alberto Longhi poster
1976 Alberto Longhi.
15 / 45
Salone Internazionale del Mobile poster
1977, Alberto Longhi.
16 / 45
Salone Internazionale del Mobile poster
1978, Alberto Longhi.
17 / 45
Salone Internazionale del Mobile poster
1979, Alberto Longhi.
18 / 45
Salone Internazionale del Mobile poster
1980, Alberto Longhi.
19 / 45
Salone Internazionale del Mobile poster
1981, Alberto Longhi.
20 / 45
Salone Internazionale del Mobile poster
1982, Alberto Longhi.
21 / 45
Salone Internazionale del Mobile poster
1983, Alberto Longhi.
22 / 45
Salone Internazionale del Mobile 1984 Alberto Longhi poster
1984, Alberto Longhi.
23 / 45
Salone Internazionale del Mobile poster
1685, Alberto Longhi.
24 / 45
Salone Internazionale del Mobile 1986 Pierluigi Cerri poster
1986, Pierluigi Cerri.
25 / 45
26 / 45
Salone Internazionale del Mobile poster
1987, Pierluigi Cerri.
27 / 45
Salone Internazionale del Mobile poster
1988, Pierluigi Cerri.
28 / 45
Salone Internazionale del Mobile poster
1989, Pierluigi Cerri.
29 / 45
Salone Internazionale del Mobile 1991 Pierluigi Cerri poster
1991, Pierluigi Cerri.
30 / 45
Salone Internazionale del Mobile poster
1992, Pierluigi Cerri.
31 / 45
Salone Internazionale del Mobile 1993 poster
1993, Pierluigi Cerri.
32 / 45
Salone Internazionale del Mobile 1994 poster
1994, Massimo Vignelli / Vignelli Associates.
33 / 45
Salone Internazionale del Mobile 1995 poster
1995, Massimo Vignelli / Vignelli Associates.
34 / 45
Salone Internazionale del Mobile 1996 poster
1996, Massimo Vignelli / Vignelli Associates.
35 / 45
Salone Internazionale del Mobile 1998 poster
1998, Massimo Vignelli / Vignelli Associates.
36 / 45
Salone Internazionale del Mobile 2000 poster
2000, Massimo Vignelli / Vignelli Associates.
37 / 45
Salone Internazionale del Mobile 2001 poster
2001, Massimo Vignelli / Vignelli Associates.
38 / 45
Salone Internazionale del Mobile Massimo Vignelli/Vignelli Associates poster
2002, Massimo Vignelli / Vignelli Associates.
39 / 45
Salone Internazionale del Mobile 2003 poster
2003, Massimo Vignelli / Vignelli Associates.
40 / 45
Salone Internazionale del Mobile 2004 poster
2004, Studio Cerri & Associati / Pierluigi Cerri e Alessandro Colombo.
41 / 45
Salone Internazionale del Mobile 2005 poster
2005, Studio Cerri & Associati / Pierluigi Cerri e Alessandro Colombo.
42 / 45
Salone Internazionale del Mobile 2006 poster
2006, Studio Cerri & Associati / Pierluigi Cerri e Alessandro Colombo.
43 / 45
Salone Internazionale del Mobile 2007 poster
2007, Studio Cerri & Associati / Pierluigi Cerri e Alessandro Colombo.
44 / 45
Salone Internazionale del Mobile 2011 poster
2011, Studio Cerri & Associatti / Pierluigi Cerri and Allessandro Colombo.
45 / 45
Salone Internazionale del Mobile 1961 Camillo Pizzigoni poster
1961, Camillo Pizzigoni.

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