New Italian brand Discipline will launch their inaugural line at the 2012 Salone Internazionale del Mobile. I came across work by one of the 13 featured designers, Lars Fjetland, at the Stockholm Furniture Fair in February and thought that if his design sensibility was representative of the line as a whole, we'd be in for a treat. Renato Preti, the former CEO of Skistch who departed in 2011, founded the brand whose mission is to create "a new generation of furniture and accessories to lend emotion to real life."
The designers come from all across the world—the UK, France, Japan, Sweden, Finland, and Italy—and range from established names to lesser knowns, including Max Lamb, Claesson Koivisto Rune, Luca Nichetto, Ichiro Iwasaki, and Ding 3000. The line will feature materials like wood, cork, bamboo, glass, and leather. "Beautifully designed and consciously made" is their ethos and the line of products will include furniture, accessories (glassware, candleholders, vases, etc.) and lightning. I've only seen photographs of a few things (and renderings of others), but were I going to Salone this year, this would definitely be on my list of must-sees. Check out some of the wares below and be sure to visit the company's Tumblr, too.