written by:
April 25, 2011

Amid the flurry of creative efforts towards Japan fund-raising comes this latest offering: Lomography Loves Japan, a fleet of three special-edition 'analog' cameras from Lomography. Funds from their sale will go toward the company's 20,000-Euro donation to the Red Cross.

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The Diana Mini JIYU, with lens cap.
The Diana Mini JIYU, with lens cap.
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A snap taken with the JIYU camera.
A snap taken with the JIYU camera.
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The Diana F+ KIRAMEKI.
The Diana F+ KIRAMEKI.
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An example of a fisheye photograph, taken with Lomography's Shiawase camera.
An example of a fisheye photograph, taken with Lomography's Shiawase camera.
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The front of the Fisheye 2 SHIAWASE.
The front of the Fisheye 2 SHIAWASE.
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A view from the back.
A view from the back.
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lomo japan shiawase Box

The idea for the cameras was developed last year, with the plan that they'd be released during Japan's Golden Week, a time (in late April/early May) for celebrating Japanese culture and taking a well-earned rest from work. But when the earthquake struck last month, the company decided to release them early, as "a way to help a community with a lot of work ahead of them."

Each of the three cameras—the Diana Mini JIYU (Freedom), the Diana F+ KIRAMEKI (Sparkling) and the Fisheye 2 SHIAWASE (Happiness)—is encased in a cool, two-color pattern.

The Diana Mini JIYU, with lens cap.
The Diana Mini JIYU, with lens cap.

The Diana Mini JIYU is splashed with a floral design and uses 35mm film that can be processed anywhere. The result: funky square or half-frame photos.

A snap taken with the JIYU camera.
A snap taken with the JIYU camera.

The Diana F+ KIRAMEKI is covered in waves, and is my favorite design. According Lomography's website, "this medium-format camera promises dreamy square photos and unlimited creative options when paired with Diana accessories."

The Diana F+ KIRAMEKI.
The Diana F+ KIRAMEKI.

For something much weirder and more unpredictable, the Fisheye 2 SHIAWASE produces shots in a 170-degree radius, capturing a subject in a compact circle. Here's an example:

An example of a fisheye photograph, taken with Lomography's Shiawase camera.
An example of a fisheye photograph, taken with Lomography's Shiawase camera.

And here's the camera:

The front of the Fisheye 2 SHIAWASE.
The front of the Fisheye 2 SHIAWASE.
A view from the back.
A view from the back.

These cameras are pretty sweet to begin with, and even sweeter for supporting a good cause. You can pre-order them at Lomography stores or online here. The prices range from $89 to $119.

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