written by:
May 2, 2013
Prepare to get charmed by a design agency, Werklig's, simple brand identity for Helsinki Food Company.
Helsinki Food Company business card design
A design and production service provider to the food industry, Helsinki Food Company's pastel colored business card leans against a trio of macaroons.
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Helsinki Food Company logo
As the beloved German industrial designer Dieter Rams once said, "Good design is as little design as possible."
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Helsinki Food Company window logo pattern
The Finland-based design agency works their magic on the HFC headquarters' exterior, too—top curved windows feature criss-cross logo patterning, signifying the company's core idea (We Love Good Food).
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Helsinki Food Company logo patterning on exterior window
A closer look.
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Helsinki Food Company letterhead and business cards
HFC's stationery and business cards, with a color palette inspired by pastel hued macarons.
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Helsinki Food Company embossed logo
Embossed logo and black text on beige paper make for a simple, standout design.
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Helsinki Food Company website design
Seen on a tablet, HSC's website features a beautifully-lit photograph, while a white "flag" creates a simple division.
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Helsinki Food Company business card design
A design and production service provider to the food industry, Helsinki Food Company's pastel colored business card leans against a trio of macaroons.

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