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Southern Comfort

Louisville, Kentucky, is a river town built around 19th-century commerce and trade. Downtown, old brick facades remind of this era of bustling industry when riverboats and trains moved raw materials across a rapidly growing southeast. It's in this dynamic context that Scout brings a certain brand of cheeky modernism to town.


The owners curate with grace and humor, intelligently building upon local interest in the equestrian and the outdoors. Sam Bassett is a Louisville native who did his stint at Parson's School of Design in New York; he and his partner Jim George are retail industry mavens with a refined eye and a warm touch that's really, in a word, irresistible. Represented are the usual suspects--Jonathan Adler and Roost--as well as local designers with a compatible aesthetic.

Perhaps Louisville's most wittily edited home boutique, Scout has been successful enough in its four-year life to give birth to a second location across the street from its original spot.

801 E Market St
Louisville, KY 40206
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