Not only was this an amazing promo, but it was a work of art. Photographer Jessica Antola spent a month photographing in Ethiopia and created this 16 page "newspaper" after she returned, showcasing her favorite and strongest images. These images are truly stunning. Everything from the colors to the expressions she caught on peoples' faces—this is a great example of a promo that is fully engaging. There was a brief statement at the beginning of the paper, and the rest was imagery. The images were printed large, just how they are deserve to be seen. The experienece of looking through this series was lovely, each photo offering something new. I felt like I was being taken on a trip to Ethiopia through the eyes of Jessica.