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October 2, 2012
In the wake of the London Olympics, Nike teamed up with global curator Neville Wakefield and six other designers to dream up a structure that celebrates its latest product release, the Flyknit running shoe. Taking inspiration from the new product’s themes—it's lightweight, formfitting, sustainability-minded, and performance-oriented—these design leaders, who hail from engineering, education, art, and architectural backgrounds, dreamed up fantastical installations. Each designer was assigned a city to host the installation and they worked closely with the people in their respective locales, leading conversations and workshops to ensure that the sturcture would be successful. All of the designs boast a unique sensory experience, pushing the bounds of shape, color, size, and safety, and prove to be as innovative as the shoe that was the jumping off point. Structures are currently on display in New York, London, Rio, and Shanghai, with highly anticipated locations in Milan and Tokyo opening this October.

 

Nike Stadium Installation in London
United Visual Artists is responsible for this new addition to East London called “Floating Point,” which is the centerpiece of the newly revitalized Aske Gardens. Both sound and light were incorporated in this technologically advanced trampoline-style performance piece.
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Nike Stadium Installation in London
Here's a look at the London installation.
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Nike Stadium Installation in Shanghai
Arthur Huang’s Shanghai-based structure entitled “Feather Pavilion” flawlessly embraces the ethos of Nike Flyknit. Huang used a recycled material known as TPU POLLI-brick to build the structure. It is sustainable and lightweight and reacts to a visitor’s presence.
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Nike Stadium Installation in Shanghai
Here's another look at the Shanghai installation.
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Nike Installation in Rio de Janeiro, Brazil
Ernesto Neto’s massive handmade sculpture entitled "ObichoSusPensoNaPaisaGen," Obicho for short, is reminiscent of a child’s treehouse. This intricately crocheted masterpiece allows visitors to explore its maze-like layout while marveling at its beauty and strength.
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Nike Installation in Rio de Janeiro, Brazil
Here's a detail of the crocheted structure.
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Nike Installation in New York
Known for her experimental design, Jenny Sabin looked at the project through both an architectural and scientific lens. Sabin used data collected from participants in earlier workshops to draw connections between sports and construction.
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Nike Installation in New York
Here's a detailed look at Sabin's design.
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Nike Stadium Installation in London
United Visual Artists is responsible for this new addition to East London called “Floating Point,” which is the centerpiece of the newly revitalized Aske Gardens. Both sound and light were incorporated in this technologically advanced trampoline-style performance piece.

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