Modern Farmer

Farming has come a long way since the quaint notion of a red barn and flowers resting in mason jars. With the launch of Modern Farmer, a print quarterly, website, and online marketplace dedicated to the art of farming and the people doing it well, a new breed of "rurbanista" has its go-to guide. Founder Ann Marie Gardner (who helped launch Monocle and New York Times' T Magazine) was inspired to create Modern Farmer through travels as a journalist and her country life in the Hudson Valley. She saw the need for a media outlet that could address serious issues around food and farming with a global perspective and modern aesthetic.
modern farmer meet the modern farmers preview
Meet the Modern Farmers: Juan Morillo, Sofia Collin and Felix Cisneros. Photo by: Michael Schmelling/Modern Farmer

"I think that because there is an urban population that's really taking up farming in a big way or moving to more rural locations, they take with them an urban sensibility into the country. I think there's going to be a really interesting architectural language that's going to be developed because of this move from urban to rural. Everyone has this dream of living in a barn, but when you look at Scandinavia—what they do with a barn in the countryside is so fresh. It's not the same old rustic thing put together. " Upcoming stories include vertical gardening, humane slaughter, and a tour of a sheep-shearing quarters in Tasmania.

Portrait of Ann Marie Gardner
Editor-in-Chief Ann Marie Gardner. Photo by: Mark Hartman/Modern Farmer

And that's just the beginning of Gardner's passion for this topic. "If we can become a force where we're getting a better story told about our food, that to me would be a great accomplishment." When asked how to make the idea of modern farming appealing to purveyors of mid-century modern design Gardner says, "I think it's more modern than mid-century. It's post mid-century. It's a beautiful sparsity that seems very modern because in the country you don't need art, you have nature outside your window."

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ModernFarmer.com launches April 4th. The print quarterly will be available starting April 15th at Whole Foods and Barnes & Noble locations nationwide.

 

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