Inside Nespresso's New San Francisco Flagship Store
Nespresso has unveiled a sleek new flagship - its first boutique on the West Coast - in San Francisco. Dwell was on the scene at the launch party to take a peek inside the gleaming two-story boutique on Union Square.
Described as the "West Coast Boutique Bar," the new shop at 90 Grant Avenue is the West Coast flagship for Nespresso, the global coffee company that sells portioned, premium coffees and machines. It's a neat model of integrated hardware and product paired with personalized service, and the retail store is a similarly design-driven experience with different stations for buying, trying, and lounging.