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Coffee Break: Peet’s Chestnut Street, San Francisco

Bay Area coffee company Peet’s recently unveiled a new design for its San Francisco, California, flagship store. Located in an 80-year-old art deco building, the cafe is kitted out materials, furniture, and artwork that speak more closely to the brand’s identity than the previous aesthetics and layout did. The storefront at 2080 Chestnut Street in the city’s Marina district is the first in a gradual redesign of the company’s retail establishments, which will slowly roll out in the San Francisco and Washington D.C. areas starting this year.

“On April 1, 2014, Peet’s will be 48 years old,” says Michael Williams, Vice President of Store Development. “Retail is an evolution and this is a new chapter in our story. Quality, craft, and passion are our core tenets and we wanted to insert that into the store environment.”

Debbie Kristofferson, Vice President of Brand and Creative Strategy for Peets, says customer feedback about the previous retail experience wasn’t on par with how they felt about the coffee. “We wanted to tell the brand’s story in a way that will be meaningful, interesting, and will connect with people,” she says.

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