Tina Roth Eisenberg runs a successful graphic design company but is perhaps better known as the author behind the design centric blog, SwissMiss. The self described Swiss designer gone NYC covers everything from typography to eyebrow dances, curating a specific cross-section of humor, design and inspiration.
Your blog has become wildly popular with a whole range of design types, has that changed how you manage your design business?
My blog, which started as a personal visual archive turned into the best marketing tool I could have ever imagined. I now find most of my new clients through my blog, or let's say, they find me. Once I became a member of the Deck (advertising network) and I started making some money off my site, blogging has become a part of my business model.
How much of your time is spent on blogging and blog related tasks/events and how much is on design projects? Has this shifted over time?
I spend approx 2-3 hours a day blogging. And there are days where my 'regular' design studio work takes up the entire day, that's when I blog late in the evening, when our daughter is in bed.
Have you met anyone through Swiss Miss that has left you awe struck?
Yes, many! But there's one moment I look back to often: I remembered thinking "I can't believe this person reads my blog!" when I was introduced to Michael Bierut (of Pentagram). His face light up, he shook my hand and said: "I love swissmiss". Now, that endorsement is Designer Blogging Nirvana.
What is your dream project?
A complete identity / visual language development for a software product and everything that goes with it: User Interface and Interaction Design, Packaging, Marketing Website, Marketing Material etc. Similar to my time at Thinkmap when I had the task to design 'everything Visual Thesaurus'). I enjoy the challenge of translating a brand and experience into all these different facets of a product.
Do you have a favorite font?
This is ever changing but my current top 5 are:
Describe your dream home, please.
My dream home is white, inside and out, with a bright red front door. The focus point is its big open kitchen (designed by my husband, of course, he is a kitchendesigner) and connectsto to a huge room that is both a dining and living room. I envision a sun-filled room with extremely high ceilings with a huge wooden table with benches on each side (must seat 12 people at all times) And hanging from the 'really' high celiings is a red Calder Mobile... I haven't gotten to the upstairs rooms yet! :)
What's your biggest guilty pleasure?
Checking my email in the middle of the night on my iPhone. A very bad habit...
Anything else you'd like to add?
I am about to relaunch my newly designed site (swiss-miss.com) within the next 2 weeks. My readers will be happy about some much needed functionality like search and more advanced content filtering. But I am most excited about the option of changing the way you access the content by choosing between two different views.
Tina's Home office via Design Sponge.