How New York City Developed its Wayfinding Signage

Dwell: How did Universal Design factor into WalkNYC?

Bierut: We did a lot of readability tests when we were picking the type sizes and color combinations [the color palette is shown in this slide] to make sure the information was as legible as possible. And I feel strongly that one of the best things about the signs are that you don't need a smart phone to access them: they're right there on the street, as democratic as can be.