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Naoto Fukusawa

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It’s not just anyone who can distill the inherent beauty in a basic box cutter, but Japanese industrial designer Naoto Fukasawa has an eye for the extra-ordinary. His 2006 exhibition Super Normal, co-curated by British designer Jasper Morrison, paid homage to everyday objects. Now, as design director of Plus Minus Zero, he develops new electronics and household sundries and, in the process, has created a simplified equation for good design.

 

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Twelve Watch

Without numbers or markings of any kind, Naoto Fukasawa's Twelve Watch uses the geometry of the watchface itself to tell time: The 12-sided case helps tick down the hours as its minimalist hands keep time slipping, slipping, slipping into the future.

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