Michela O’Connor Abrams is the President of Dwell Media, the award-winning design and lifestyle media company based in San Francisco. Most recently, Ms. O’Connor Abrams has initiated several successful brand platforms for Dwell Media including Dwell Digital, Dwell on Design events, and the Dwell Homes Collection. The newest Dwell platform launched by the Dwell team this Spring is the for-profit platform Dwell Strategy+Research and its groundbreaking New Face of Affluence reports. In over 25 years of experience in publishing, online branding strategies, trade show management, and strategic business development; Michela has held executive positions at IDG, Ziff-Davis, and McGraw-Hill. She was most recently named President of the GoodWeave Int’l Board and is a frequent speaker on branding and media innovation at Universities, associations, industry events, and symposia.