Jack White believes the best way to introduce a new generation to the allure of albums is to bring the music to them—–in the Rolling Record Store, a custom converted delivery truck.
He is well known for his music, but make no mistake—–the man also has the heart and soul of a designer. Last year, the onetime upholsterer decked out the eclectic Nashville headquarters for his Third Man Records. More recently, he converted a delivery van into a record-slinging mobile unit fully capable of supporting heart-thumping live performances. “We want to take it all over,” White says. “Just have little hootenannies right next to the truck.” Here's how he pimped his ride.
We got the low down on Jack White’s Rolling Record Store in our October issue, but the man had much more to say. Here, he talks about unfinished furniture designs, high school with Harry Bertoia, and why we should all be listening to Captain Beefheart.