Any cachet attached to the potential of space tourism was placed in dire straits when N’Sync heartthrob Lance Bass signed up to hitch a ride on a manned Russian rocket to the International Space Station.
In Barbara S. Peterson’s new book, Blue Streak: Inside JetBlue, the Upstart that Rocked an Industry, she recounts the rise of the design-meets-discount airline through the biography of its renegade Mormon CEO, David Neeleman.