Design and architecture inspiration for modern homes from Dwell.

At Home in the Modern World

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In contemporary consumer culture, we are constantly confronted with brands and branding. Within this sea of look-a-likes, the importance of the individual becomes more pertinent than ever. Now the message is no longer: follow the herd, but: move admisdt the herd with your own personal flair. This collection is a response to consumerism that provides individuals with an opportunity to collectively create their own brand. It is return to me.

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