notNeutral is a product design company that creates design-oriented lifestyle products based on past and current projects by Rios Clementi Hale Studios. Part design laboratory, part lifestyle laboratory, but mostly confident, hip, and streetwise products that express individuality and choice. notNeutral is the antithesis of "lowest common denominator" retailing. Never round-tabled. Never put to a focus group. notNeutral has built a unique following that attracts young-spirited, colorful individuals who are looking for designs that express their style.