Flos was founded in 1962 in Merano by Dino Gavina and Cesare Cassina, who wished to produce modern lighting. To develop new lighting concepts, they enlisted the aid of Achille Castiglioni, Pier Giacomo Castiglioni and Tobia Scarpa. One of the first materials they experimented with was cocoon, a very pliable material made in the USA. In 1964 Sergio Gandini joined the company, and the headquarters were moved to a new site near Brescia. The first Flos retail store, designed by the Castiglioni brothers (Achille and Pier Giacomo), opened in Milan in 1968. Pino Tovaglia designed the logo, and Max Huber the catalogues.