Flex-The Innovation Lab

If you have a six-foot cable where a one-foot length of cord will do, the Cable Turtle may be the answer. Designed by the Dutch company Flex/The Innovation Lab, the Cable Turtle winds up like a yo-yo, gobbling up excess cable around a central coil and concealing it beneath a donut-shaped lid. The Turtle’s marriage of form and function earned it a coveted spot in the Museum of Modern Art’s design collection.