January 1, 2009
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It’s rare to find a friction-free workplace, but Jake Godby can proudly claim he has one. “The thing about an ice-cream shop,” he says, “is that nobody comes in with a bad attitude.” A former pastry chef, Godby owns Humphry Slocombe, a new dessert stop in San Francisco. Already a cult favorite for its signature flavor, Secret Breakfast (bourbon ice cream with cornflakes), the shop is likely to become a niche legend much like the 1970s British farce Are You Being Served?, from which it takes its name. 

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