In today’s trade and consumer markets, many believe that sleep-deprived customers have begun to dismiss the traditional mattress shopping approach, in exchange for a more convenient and customized online experience. Two such devotees are David and Shannon Farley, the father-daughter team that founded Luxi just a couple of years ago. As an online mattress retailer and manufacturer, they carefully dictate every step along the supply and production chains—from design and material sourcing, to American manufacturing, shipping, and packaging. In order to be at the forefront of this movement, they’ve developed a design that’s governed by the belief that you shouldn’t be locked down by your mattress. Intrigued by this idea, we had to learn more.
May 9, 2016