Helming a classic, well-established company in the 21st century is tough enough work as it is without also having to deal with an intrinsic indebtedness to DNA. But, in the case of Xavier Dupuy, third generation President of La Cornue, the opportunity to bring his custom ranges to a more contemporary-leaning audience seems to have been somewhat of a no-brainer. In conjunction with French architect Jean-Michel Wilmotte, W. By La Cornue is a fearlessly modern project for the 105-year-old company—and their first new line in 30 years. We talked to Dupuy about bringing his ranges to U.S. markets, their rigorous production standards, and how to establish longevity with contemporary design.
July 8, 2013