After a long-awaited, highly anticipated release date, Soma Water
is finally here! The San Francisco-based startup enlisted former design director at Incase and IDEO Markus Diebel and Joe Tan, co-founder of Incase, to design the world's first 100% compostable water filter—a rare combination of elegance, ergonomics, and style. Here, we ask the duo about their process, future projects, and why failing along the way is crucial and essential to great design.
September 16, 2013