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Q&A with Autograph Creative Directors

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Donerik Dela Cruz and Aaron Pou describe their business as a “design start-up in challenging times,” but since launching Autograph, a brand consulting, art direction, and graphic design company, in April 2008, staying busy has been anything but challenging. In its first year of operations, Autograph has developed designs and campaigns for high-profile companies including Adidas, Levi’s, and Method Homes, to name a few.

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  Donerik Dela Cruz (left) and Aaron Pou (right), co-principals and creative directors of Autograph
    Donerik Dela Cruz (left) and Aaron Pou (right), co-principals and creative directors of Autograph
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  Autograph offices in Berkeley, California
    Autograph offices in Berkeley, California
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  Autograph offices in Berkeley, California
    Autograph offices in Berkeley, California
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  Stationary by Autograph
    Stationary by Autograph
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  Holiday Cards by Autograph
    Holiday Cards by Autograph
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  Method Homes brand design by Autograph and website design in collaboration with metajive.com
    Method Homes brand design by Autograph and website design in collaboration with metajive.com
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  Method Homes brand design by Autograph and website design in collaboration with metajive.com
    Method Homes brand design by Autograph and website design in collaboration with metajive.com
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  Adidas Grun campaign designed by Autograph
    Adidas Grun campaign designed by Autograph
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  Adidas Grun campaign designed by Autograph
    Adidas Grun campaign designed by Autograph
  • 
  Adidas Grun campaign designed by Autograph
    Adidas Grun campaign designed by Autograph

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